market research Archives

AppWizard

October 16, 2025

Gaming RAM and SSD prices are about to soar, and it’s all the fault of AI, says Adata chairman

Simon Chen, chairman of Adata, has reported that the prices of RAM and SSDs are rising due to increased demand from the artificial intelligence sector, leading to severe shortages in the market. This competition for memory and storage components is affecting supply typically reserved for consumer use, resulting in higher costs for gamers upgrading or purchasing new PCs. DDR4 RAM is projected to see price increases of up to 30% between Q4 2025 and Q1 2026. Earlier this year, TrendForce indicated that RAM prices were already on the rise, with DDR4 being the most impacted segment. Adata is advising its staff to sell sparingly to maintain inventory levels amid these challenges.

Winsage

October 9, 2025

Global PC Shipments Surge 9.4% in Q3 2025 on Windows 10 End

Global personal computer shipments increased by 9.4% year-over-year in the third quarter of 2025, reaching nearly 76 million units, according to IDC. This growth is attributed to the impending end of support for Microsoft’s Windows 10 on October 14, 2025, prompting upgrades to Windows 11. Corporate refresh cycles, especially in the education and enterprise sectors, are driving this demand. Regions like Asia and Japan experienced double-digit growth, while North America reported weaker results due to trade tensions and proposed tariffs. Many devices are incompatible with Windows 11, necessitating replacements. Major manufacturers like Lenovo, HP, and Dell benefited from this trend, while smaller vendors faced challenges. The transition to Windows 11 is also influencing software development and peripheral markets, with a focus on AI-integrated features. Industry insiders anticipate continued momentum into 2026, although geopolitical factors may affect growth. Critics highlight concerns about electronic waste and the potential for functional Windows 10 machines to be discarded.

Tech Optimizer

September 15, 2025

Antivirus Software Market Size Unlocking New Opportunities for Success

The global antivirus software market is valued at approximately USD 4.0 to 4.7 billion in 2023 and is projected to grow to around USD 11.0 billion by 2033, reflecting a compound annual growth rate (CAGR) of about 8.5% from 2024 to 2033. The market is driven by increasing cyber threats, the rise of internet and device penetration, and the demand for advanced protection solutions. Key players in the market include NortonLifeLock, McAfee, Kaspersky, Bitdefender, Avast, Trend Micro, ESET, and Sophos. The market can be segmented into cloud-based and on-premises antivirus solutions, and applications include individual consumers, small and medium enterprises, and large enterprises. The report provides insights into regional growth, competitive landscape, and market dynamics, with customization options available for specific requirements.

AppWizard

July 4, 2025

Valve conquered PC gaming. What comes next?

Valve Corporation, founded in 1996 by Gabe Newell and Mike Harrington, is known for its influential role in the gaming industry, particularly with its groundbreaking title Half-Life, released in 1998. The company has a unique corporate structure and impressive revenue-per-employee metrics, reportedly exceeding .9 million. Valve's Steam platform, launched in 2003, dominates the PC gaming market, accounting for approximately 70% of sales in a sector valued at around billion, with over 100,000 titles available. Steam had an estimated 170 million active monthly users by May 2023. Financially, estimates suggest Steam may have handled around .3 billion in game sales in 2021, yielding a profit of approximately .6 billion from commissions. Valve's employee culture emphasizes self-organization and innovation, though it faces scrutiny regarding content moderation and legal challenges related to market competition.

Tech Optimizer

June 5, 2025

Exponential Growth Expected for Computer Security For Business Market With Complete SWOT Analysis by Forecast From 2025 to 2032 | NortonLifeLock, Fortinet, McAfee, Avast, Trend Micro

The Computer Security For Business market is projected to experience significant growth and opportunities leading into 2025. The report provides insights on future trends, growth drivers, consumption patterns, production volumes, and key market statistics, including the compound annual growth rate (CAGR). Notable competitors in the market include NortonLifeLock, Fortinet, McAfee, Avast, Trend Micro, Bitdefender, ESET, Kaspersky Lab, Comodo, F-Secure, and AHNLAB. The market is segmented into various categories such as Network Security, Identity Theft Protection, Endpoint Security, and Antivirus Software, with applications categorized by age demographics (18-30 years old, 30-45 years old, and others). The report highlights factors driving market growth, emerging trends, and shifts in consumer behavior. Stakeholders can benefit from quantitative analyses, Porter’s Five Forces analysis, and strategic recommendations for refining business strategies and conducting competitor analyses. A discount of up to 70% is currently available for the report.

AppWizard

April 23, 2025

PC Action Games Market Size and Outlook by Application, Type, and Geographic Scope

The global PC Action Games market is expected to grow significantly from 2025 to 2032, driven by increased demand for interactive entertainment, particularly among younger audiences, and advancements in technology. Key factors contributing to this growth include the popularity of competitive action games, improved gaming equipment, faster internet, and the rise of digital distribution platforms. Challenges include high initial investment costs, regulatory complexities, supply chain disruptions, market saturation in developed regions, and intense competition. Emerging trends involve the integration of advanced digital technologies, a focus on sustainability, and a demand for personalized offerings. The competitive landscape features intense rivalry, with companies prioritizing innovation, strategic partnerships, and regional expansion to enhance their market positions.

AppWizard

April 11, 2025

Industry report says Steam users play more noncompetitive games than console players—and our interest in PvE keeps growing

According to a report by market research firm Newzoo, 58% of games played by Steam users in 2024 were noncompetitive, player-versus-environment (PvE) titles, an increase from 47% in 2021. In contrast, only 42% and 41% of games played on PlayStation and Xbox, respectively, fell into the PvE category. The report analyzed gameplay data from over one million players and noted that players who engage with more games are more likely to prefer PvE experiences. Additionally, the trend indicates that once Steam users play more than one game in a year, their interest in PvE titles increases significantly.

AppWizard

March 21, 2025

PC Gamers Only Spent 8 Percent Of Their Time Playing New Games Last Year, Report Claims

Recent insights from Newzoo indicate that in 2024, only 8 percent of gaming hours were spent on newly released PC games, with players favoring older titles. Iconic games like Roblox, League of Legends, and Fortnite accounted for 67 percent of total PC playtime, while games released two to five years ago made up 25 percent. In contrast, new releases from 2024 captured only 8 percent of playtime. On consoles, 44 percent of PlayStation playtime and 49 percent of Xbox playtime were attributed to games released six or more years ago, with console gamers dedicating 15 percent of their time to new titles. The competition for player engagement is intense, making it difficult for new games to gain attention despite their quality.

AppWizard

March 20, 2025

Only 8 Percent Of PC Gaming Time Was Spent On New Games Last Year, Report Claims

Players are increasingly favoring older titles, with only 8 percent of PC gaming hours in 2024 dedicated to newly released games. The report from Newzoo indicates that PC gamers primarily engage with titles at least six years old, with games like Roblox, League of Legends, and Fortnite accounting for 67 percent of total PC playtime. Games released between two to five years ago contribute 25 percent, while new releases from 2024 make up only 8 percent. On consoles, approximately 44 percent of gaming time on PlayStation and 49 percent on Xbox is spent on titles released six or more years ago, with console gamers dedicating 15 percent of their playtime to new releases from 2024. The gaming industry saw over 18,000 games launched on Valve’s platform in 2024, indicating a significant increase in new releases.

Winsage

February 18, 2025

Windows Mobile Pos Terminal Market Size by Application, Type, Geographic Scope, and Forecast 2025-2032

The global Windows Mobile POS Terminal market is expected to grow significantly from 2025 to 2032, driven by the rise of mobile payment systems, digital transactions, and technological advancements. Key factors include the demand for flexible payment options in retail and hospitality, the increase in e-commerce and contactless payments, and ongoing innovations in security and software. Challenges such as high initial costs, regulatory complexities, supply chain disruptions, and market saturation in developed regions may hinder growth. Emerging trends include the integration of AI, automation, and IoT, a focus on sustainability, and a demand for personalized offerings. The competitive landscape features intense rivalry among key players, with a focus on product innovation and regional expansion, particularly in North America, Europe, and the rapidly growing Asia-Pacific region. Emerging markets in Latin America and the Middle East & Africa show potential for growth, despite facing economic and regulatory challenges.