market research Archives

AppWizard

April 23, 2025

PC Action Games Market Size and Outlook by Application, Type, and Geographic Scope

The global PC Action Games market is expected to grow significantly from 2025 to 2032, driven by increased demand for interactive entertainment, particularly among younger audiences, and advancements in technology. Key factors contributing to this growth include the popularity of competitive action games, improved gaming equipment, faster internet, and the rise of digital distribution platforms. Challenges include high initial investment costs, regulatory complexities, supply chain disruptions, market saturation in developed regions, and intense competition. Emerging trends involve the integration of advanced digital technologies, a focus on sustainability, and a demand for personalized offerings. The competitive landscape features intense rivalry, with companies prioritizing innovation, strategic partnerships, and regional expansion to enhance their market positions.

AppWizard

April 11, 2025

Industry report says Steam users play more noncompetitive games than console players—and our interest in PvE keeps growing

According to a report by market research firm Newzoo, 58% of games played by Steam users in 2024 were noncompetitive, player-versus-environment (PvE) titles, an increase from 47% in 2021. In contrast, only 42% and 41% of games played on PlayStation and Xbox, respectively, fell into the PvE category. The report analyzed gameplay data from over one million players and noted that players who engage with more games are more likely to prefer PvE experiences. Additionally, the trend indicates that once Steam users play more than one game in a year, their interest in PvE titles increases significantly.

AppWizard

March 21, 2025

PC Gamers Only Spent 8 Percent Of Their Time Playing New Games Last Year, Report Claims

Recent insights from Newzoo indicate that in 2024, only 8 percent of gaming hours were spent on newly released PC games, with players favoring older titles. Iconic games like Roblox, League of Legends, and Fortnite accounted for 67 percent of total PC playtime, while games released two to five years ago made up 25 percent. In contrast, new releases from 2024 captured only 8 percent of playtime. On consoles, 44 percent of PlayStation playtime and 49 percent of Xbox playtime were attributed to games released six or more years ago, with console gamers dedicating 15 percent of their time to new titles. The competition for player engagement is intense, making it difficult for new games to gain attention despite their quality.

AppWizard

March 20, 2025

Only 8 Percent Of PC Gaming Time Was Spent On New Games Last Year, Report Claims

Players are increasingly favoring older titles, with only 8 percent of PC gaming hours in 2024 dedicated to newly released games. The report from Newzoo indicates that PC gamers primarily engage with titles at least six years old, with games like Roblox, League of Legends, and Fortnite accounting for 67 percent of total PC playtime. Games released between two to five years ago contribute 25 percent, while new releases from 2024 make up only 8 percent. On consoles, approximately 44 percent of gaming time on PlayStation and 49 percent on Xbox is spent on titles released six or more years ago, with console gamers dedicating 15 percent of their playtime to new releases from 2024. The gaming industry saw over 18,000 games launched on Valve’s platform in 2024, indicating a significant increase in new releases.

Winsage

February 18, 2025

Windows Mobile Pos Terminal Market Size by Application, Type, Geographic Scope, and Forecast 2025-2032

The global Windows Mobile POS Terminal market is expected to grow significantly from 2025 to 2032, driven by the rise of mobile payment systems, digital transactions, and technological advancements. Key factors include the demand for flexible payment options in retail and hospitality, the increase in e-commerce and contactless payments, and ongoing innovations in security and software. Challenges such as high initial costs, regulatory complexities, supply chain disruptions, and market saturation in developed regions may hinder growth. Emerging trends include the integration of AI, automation, and IoT, a focus on sustainability, and a demand for personalized offerings. The competitive landscape features intense rivalry among key players, with a focus on product innovation and regional expansion, particularly in North America, Europe, and the rapidly growing Asia-Pacific region. Emerging markets in Latin America and the Middle East & Africa show potential for growth, despite facing economic and regulatory challenges.

Winsage

February 3, 2025

Windows 11 turns the tide against Windows 10

Windows 11's market share increased to 36.6 percent in January from 34.12 percent in December, while Windows 10's market share declined to 60.37 percent from 62.7 percent. Microsoft is approaching the end of support for Windows 10, scheduled for October 14, 2025, which has led to renewed interest in Windows 11. Microsoft CFO Amy Hood reported a 4 percent year-on-year revenue increase in the Windows OEM and Devices unit, attributed to preparations for the end of Windows 10 support. TrendForce projects a 4.9 percent increase in shipments in 2025 as businesses transition. CEO Satya Nadella noted that 15 percent of premium-priced laptops sold during the holiday season were Copilot+ PCs, and analysts predict that by 2026, acquiring a PC without AI silicon will be increasingly difficult. Initially, Windows 11's adoption was hindered by strict hardware requirements, but many users now have upgraded hardware that supports it. Microsoft is optimistic about solidifying Windows 11's market position as the transition from Windows 10 progresses.

AppWizard

November 28, 2024

Xbox’s plan to see games via Android app delayed by court order

Microsoft's initiative to enable Android users to purchase and play console games through the Xbox app is currently delayed due to a "temporary administrative stay" from the courts, linked to the ongoing legal dispute between Google and Epic Games. Xbox president Sarah Bond indicated that the feature was expected to launch in November for Android devices in the U.S., but the legal situation has hindered this rollout. The delay follows a favorable jury verdict for Epic Games, which led to a court order requiring Google to open its marketplace and eliminate its billing requirements, set to take effect on November 1. However, Google has appealed and received a stay on these changes. Google spokesperson Dan Jackson claimed that Microsoft has always had the ability to offer this functionality but chose not to, citing security concerns over a rushed implementation. Despite the setback, Microsoft is continuing to expand its mobile offerings, including a beta for game streaming on various devices and plans for a dedicated mobile store, which has been postponed for further research.

AppWizard

November 27, 2024

“We are eager to launch and give more choice and flexibility to players”: Microsoft delays new Xbox Android app features on Google Play due to court order

Microsoft's Xbox app on Android will delay the introduction of new features initially planned for late 2024 due to a temporary administrative stay granted by U.S. courts. Sarah Bond, president of Xbox, indicated that users will have to wait longer to purchase and play games directly through the app. The features were expected to launch in November following a court order requiring Google to open its app store to third-party competitors. Despite the setback, Bond stated that the functionality is ready and awaiting the court's final decision. Xbox Cloud Gaming has introduced a "Stream Your Own Game" option, allowing users to stream 50 titles they own. Microsoft is also delaying the launch of its mobile gaming store for further market research and faces challenges with Xbox Cloud Gaming's reliability and the spread of the Xbox Play Anywhere feature. Upcoming titles for 2025 include Call of Duty: Black Ops 6 and STALKER 2, with a steady influx of third-party games.

Tech Optimizer

November 20, 2024

Pc Antivirus Software Market Poised for Explosive Growth, Reaching USD 42.47 Billion by 2032

The PC Antivirus Software Market is projected to grow from billion in 2024 to billion by 2032, with a compound annual growth rate (CAGR) of approximately 6.68%. The market is segmented into home users, small businesses, and large enterprises, with North America currently leading. Key players include Kaspersky, Symantec, Malwarebytes, VIPRE Security Group, McAfee, Trend Micro, Bitdefender, FSecure, Panda Security, and ZoneAlarm. Recent innovations involve machine learning and cloud-based threat analysis, while the demand is driven by increased cyberattacks and digital work environments. The Asia-Pacific region is experiencing rapid growth due to increased internet penetration and a focus on cybersecurity.

AppWizard

November 17, 2024

Xbox chief calls recent PC exclusives an “anomaly,” reaffirms Xbox ecosystem goals

Microsoft's upcoming game releases for fall include several major titles debuting as PC exclusives, such as World of Warcraft: The War Within expansion, Ara: History Untold, and Towerborne, which will not be available on Xbox consoles initially. Phil Spencer, head of Microsoft's gaming division, described this PC-centric approach as a temporary "anomaly" and emphasized the company's goal of making games accessible across various platforms within the Xbox ecosystem. He stated the intention for ownership across cloud, PC, and console platforms. Spencer expressed optimism about potential cross-platform play with Sony's PlayStation and clarified that the PC exclusives are tied to specific reasons, such as the World of Warcraft expansion's PC roots and Towerborne's early access launch. He reassured fans that this is not the new standard and highlighted the upcoming Diablo 4 DLC as an example of cross-ecosystem availability. Spencer also confirmed that a long-rumored Xbox handheld device is in development and that the Xbox team is exploring a Microsoft mobile game store, which has been delayed for further market research.