market research Archives

Tech Optimizer

March 13, 2026

EDB tops new ranking of commercial Postgres backers

EnterpriseDB (EDB) has launched the Postgres Vitality Index, which ranks commercial contributors to PostgreSQL, highlighting EDB's claim of over 30% of contributions. The index evaluates contributions based on core code, ecosystem extensions, and community support. EDB is positioned ahead of AWS and Microsoft in contributions. EDB's product strategy includes EDB Postgres AI, addressing data sovereignty and governance for AI systems, emphasizing a hybrid architecture for various workloads. EDB aims to enhance Postgres's readiness for enterprise AI, while also publishing resources related to Postgres and AI architecture. The index's introduction aligns with an increase in managed Postgres offerings and tools from various vendors.

AppWizard

March 12, 2026

PC games revenue will outgrow consoles by 2028, analyst predicts

PC game revenue growth outpaced console revenue growth in 2025, marking a shift in the gaming industry. Newzoo forecasts a 6.6% annual growth rate for PC revenue from 2025 to 2028, compared to 4.4% for consoles, with PC revenue expected to surpass console revenue by 2028. However, 84% of spending by Chinese players is on domestically produced games, posing challenges for external developers. Additionally, 66% of Steam users engage in a language other than English. A memory and storage supply crisis may threaten continued PC revenue growth and impact the broader consumer electronics sector, potentially leading to shortages and price increases by 2028.

AppWizard

March 3, 2026

Logitech G Study shows Esports enters its prime

A comprehensive study from Logitech G surveyed 18,000 individuals across 12 countries, revealing that nearly 8% of respondents globally would choose to pursue a career as a professional gamer if given the opportunity, surpassing traditional professions like politician (6%) and professional racer (5%). Among Generation Z, the desire to become a pro gamer rises to 15%. Two-thirds of Gen Z see esports as a legitimate professional career path, with 54% of all respondents considering esports a legitimate professional avenue. The global esports audience reached 611 million in 2024, projected to grow to 641 million by the end of 2025, with the industry valued at .1 billion and expected to reach .5 billion by 2030. Nearly half of Gen Z support adding esports to the Olympic Games, while 49% of Gen Z favor including esports in the main Olympics, compared to 21% of Baby Boomers. The 2024 League of Legends World Final attracted a peak global audience of 50 million, and over 62,000 spectators attended the 2025 Honor of Kings KPL Grand Finals in Beijing. Concerns about financial risk (42%), high competition levels (34%), and lack of support (31%) deter many from pursuing esports careers.

AppWizard

December 30, 2025

Warhammer 40k Rogue Trader developer announces its own launcher, but players are already “opting out”

Owlcat Games is developing its own game launcher to serve as a central hub for players, aiming to improve cross-promotion of its titles. Market research indicated that many Pathfinder 2 players were unaware of Rogue Trader. The decision has received mixed reactions, with concerns about the crowded landscape of game launchers and their functionality. Owlcat plans to roll out the launcher gradually, ensuring no mandatory registration or data collection from users. Players in the alpha test for Warhammer 40k Dark Heresy will be the first to use the launcher, which will provide access to all of Owlcat's games and links to social media and announcements. The launcher will allow users to buy, install, or launch games regardless of the original distribution method, but players can bypass it if accessing games through Steam.

Tech Optimizer

December 16, 2025

EnterpriseDB updates WarehousePG with features that fuel AI

EnterpriseDB has introduced new features for EDB Postgres AI for WarehousePG, including per-core pricing and real-time data streaming. WarehousePG is an open-source PostgreSQL data warehouse derived from the Greenplum Database project, part of the EDB Postgres AI platform launched in May 2024. The enhancements include: - Real-time streaming data capabilities for immediate access to data for AI applications. - A predictable per-core pricing model to help manage AI development costs. - Improved data observability and sovereignty features with flexible deployment options across cloud and on-premises environments. These updates aim to address financial pressures associated with AI development, as enterprises increasingly invest in AI technologies. The per-core pricing model stabilizes costs compared to consumption-based models, while the data streaming capabilities support modern AI workflows. The update also includes an AI-ready architecture, flexible deployment options, and data governance features.

AppWizard

October 16, 2025

Gaming RAM and SSD prices are about to soar, and it’s all the fault of AI, says Adata chairman

Simon Chen, chairman of Adata, has reported that the prices of RAM and SSDs are rising due to increased demand from the artificial intelligence sector, leading to severe shortages in the market. This competition for memory and storage components is affecting supply typically reserved for consumer use, resulting in higher costs for gamers upgrading or purchasing new PCs. DDR4 RAM is projected to see price increases of up to 30% between Q4 2025 and Q1 2026. Earlier this year, TrendForce indicated that RAM prices were already on the rise, with DDR4 being the most impacted segment. Adata is advising its staff to sell sparingly to maintain inventory levels amid these challenges.

Winsage

October 9, 2025

Global PC Shipments Surge 9.4% in Q3 2025 on Windows 10 End

Global personal computer shipments increased by 9.4% year-over-year in the third quarter of 2025, reaching nearly 76 million units, according to IDC. This growth is attributed to the impending end of support for Microsoft’s Windows 10 on October 14, 2025, prompting upgrades to Windows 11. Corporate refresh cycles, especially in the education and enterprise sectors, are driving this demand. Regions like Asia and Japan experienced double-digit growth, while North America reported weaker results due to trade tensions and proposed tariffs. Many devices are incompatible with Windows 11, necessitating replacements. Major manufacturers like Lenovo, HP, and Dell benefited from this trend, while smaller vendors faced challenges. The transition to Windows 11 is also influencing software development and peripheral markets, with a focus on AI-integrated features. Industry insiders anticipate continued momentum into 2026, although geopolitical factors may affect growth. Critics highlight concerns about electronic waste and the potential for functional Windows 10 machines to be discarded.

Tech Optimizer

September 15, 2025

Antivirus Software Market Size Unlocking New Opportunities for Success

The global antivirus software market is valued at approximately USD 4.0 to 4.7 billion in 2023 and is projected to grow to around USD 11.0 billion by 2033, reflecting a compound annual growth rate (CAGR) of about 8.5% from 2024 to 2033. The market is driven by increasing cyber threats, the rise of internet and device penetration, and the demand for advanced protection solutions. Key players in the market include NortonLifeLock, McAfee, Kaspersky, Bitdefender, Avast, Trend Micro, ESET, and Sophos. The market can be segmented into cloud-based and on-premises antivirus solutions, and applications include individual consumers, small and medium enterprises, and large enterprises. The report provides insights into regional growth, competitive landscape, and market dynamics, with customization options available for specific requirements.

AppWizard

July 4, 2025

Valve conquered PC gaming. What comes next?

Valve Corporation, founded in 1996 by Gabe Newell and Mike Harrington, is known for its influential role in the gaming industry, particularly with its groundbreaking title Half-Life, released in 1998. The company has a unique corporate structure and impressive revenue-per-employee metrics, reportedly exceeding .9 million. Valve's Steam platform, launched in 2003, dominates the PC gaming market, accounting for approximately 70% of sales in a sector valued at around billion, with over 100,000 titles available. Steam had an estimated 170 million active monthly users by May 2023. Financially, estimates suggest Steam may have handled around .3 billion in game sales in 2021, yielding a profit of approximately .6 billion from commissions. Valve's employee culture emphasizes self-organization and innovation, though it faces scrutiny regarding content moderation and legal challenges related to market competition.

Tech Optimizer

June 5, 2025

Exponential Growth Expected for Computer Security For Business Market With Complete SWOT Analysis by Forecast From 2025 to 2032 | NortonLifeLock, Fortinet, McAfee, Avast, Trend Micro

The Computer Security For Business market is projected to experience significant growth and opportunities leading into 2025. The report provides insights on future trends, growth drivers, consumption patterns, production volumes, and key market statistics, including the compound annual growth rate (CAGR). Notable competitors in the market include NortonLifeLock, Fortinet, McAfee, Avast, Trend Micro, Bitdefender, ESET, Kaspersky Lab, Comodo, F-Secure, and AHNLAB. The market is segmented into various categories such as Network Security, Identity Theft Protection, Endpoint Security, and Antivirus Software, with applications categorized by age demographics (18-30 years old, 30-45 years old, and others). The report highlights factors driving market growth, emerging trends, and shifts in consumer behavior. Stakeholders can benefit from quantitative analyses, Porter’s Five Forces analysis, and strategic recommendations for refining business strategies and conducting competitor analyses. A discount of up to 70% is currently available for the report.