market research Archives

Winsage

February 18, 2025

Windows Mobile Pos Terminal Market Size by Application, Type, Geographic Scope, and Forecast 2025-2032

The global Windows Mobile POS Terminal market is expected to grow significantly from 2025 to 2032, driven by the rise of mobile payment systems, digital transactions, and technological advancements. Key factors include the demand for flexible payment options in retail and hospitality, the increase in e-commerce and contactless payments, and ongoing innovations in security and software. Challenges such as high initial costs, regulatory complexities, supply chain disruptions, and market saturation in developed regions may hinder growth. Emerging trends include the integration of AI, automation, and IoT, a focus on sustainability, and a demand for personalized offerings. The competitive landscape features intense rivalry among key players, with a focus on product innovation and regional expansion, particularly in North America, Europe, and the rapidly growing Asia-Pacific region. Emerging markets in Latin America and the Middle East & Africa show potential for growth, despite facing economic and regulatory challenges.

Winsage

February 3, 2025

Windows 11 turns the tide against Windows 10

Windows 11's market share increased to 36.6 percent in January from 34.12 percent in December, while Windows 10's market share declined to 60.37 percent from 62.7 percent. Microsoft is approaching the end of support for Windows 10, scheduled for October 14, 2025, which has led to renewed interest in Windows 11. Microsoft CFO Amy Hood reported a 4 percent year-on-year revenue increase in the Windows OEM and Devices unit, attributed to preparations for the end of Windows 10 support. TrendForce projects a 4.9 percent increase in shipments in 2025 as businesses transition. CEO Satya Nadella noted that 15 percent of premium-priced laptops sold during the holiday season were Copilot+ PCs, and analysts predict that by 2026, acquiring a PC without AI silicon will be increasingly difficult. Initially, Windows 11's adoption was hindered by strict hardware requirements, but many users now have upgraded hardware that supports it. Microsoft is optimistic about solidifying Windows 11's market position as the transition from Windows 10 progresses.

AppWizard

November 28, 2024

Xbox’s plan to see games via Android app delayed by court order

Microsoft's initiative to enable Android users to purchase and play console games through the Xbox app is currently delayed due to a "temporary administrative stay" from the courts, linked to the ongoing legal dispute between Google and Epic Games. Xbox president Sarah Bond indicated that the feature was expected to launch in November for Android devices in the U.S., but the legal situation has hindered this rollout. The delay follows a favorable jury verdict for Epic Games, which led to a court order requiring Google to open its marketplace and eliminate its billing requirements, set to take effect on November 1. However, Google has appealed and received a stay on these changes. Google spokesperson Dan Jackson claimed that Microsoft has always had the ability to offer this functionality but chose not to, citing security concerns over a rushed implementation. Despite the setback, Microsoft is continuing to expand its mobile offerings, including a beta for game streaming on various devices and plans for a dedicated mobile store, which has been postponed for further research.

AppWizard

November 27, 2024

“We are eager to launch and give more choice and flexibility to players”: Microsoft delays new Xbox Android app features on Google Play due to court order

Microsoft's Xbox app on Android will delay the introduction of new features initially planned for late 2024 due to a temporary administrative stay granted by U.S. courts. Sarah Bond, president of Xbox, indicated that users will have to wait longer to purchase and play games directly through the app. The features were expected to launch in November following a court order requiring Google to open its app store to third-party competitors. Despite the setback, Bond stated that the functionality is ready and awaiting the court's final decision. Xbox Cloud Gaming has introduced a "Stream Your Own Game" option, allowing users to stream 50 titles they own. Microsoft is also delaying the launch of its mobile gaming store for further market research and faces challenges with Xbox Cloud Gaming's reliability and the spread of the Xbox Play Anywhere feature. Upcoming titles for 2025 include Call of Duty: Black Ops 6 and STALKER 2, with a steady influx of third-party games.

Tech Optimizer

November 20, 2024

Pc Antivirus Software Market Poised for Explosive Growth, Reaching USD 42.47 Billion by 2032

The PC Antivirus Software Market is projected to grow from billion in 2024 to billion by 2032, with a compound annual growth rate (CAGR) of approximately 6.68%. The market is segmented into home users, small businesses, and large enterprises, with North America currently leading. Key players include Kaspersky, Symantec, Malwarebytes, VIPRE Security Group, McAfee, Trend Micro, Bitdefender, FSecure, Panda Security, and ZoneAlarm. Recent innovations involve machine learning and cloud-based threat analysis, while the demand is driven by increased cyberattacks and digital work environments. The Asia-Pacific region is experiencing rapid growth due to increased internet penetration and a focus on cybersecurity.

AppWizard

November 17, 2024

Xbox chief calls recent PC exclusives an “anomaly,” reaffirms Xbox ecosystem goals

Microsoft's upcoming game releases for fall include several major titles debuting as PC exclusives, such as World of Warcraft: The War Within expansion, Ara: History Untold, and Towerborne, which will not be available on Xbox consoles initially. Phil Spencer, head of Microsoft's gaming division, described this PC-centric approach as a temporary "anomaly" and emphasized the company's goal of making games accessible across various platforms within the Xbox ecosystem. He stated the intention for ownership across cloud, PC, and console platforms. Spencer expressed optimism about potential cross-platform play with Sony's PlayStation and clarified that the PC exclusives are tied to specific reasons, such as the World of Warcraft expansion's PC roots and Towerborne's early access launch. He reassured fans that this is not the new standard and highlighted the upcoming Diablo 4 DLC as an example of cross-ecosystem availability. Spencer also confirmed that a long-rumored Xbox handheld device is in development and that the Xbox team is exploring a Microsoft mobile game store, which has been delayed for further market research.

Tech Optimizer

September 23, 2024

7 things to consider when choosing a server antivirus program

The reliance on digitization in business has made cyber security for servers essential, with specialized server antivirus solutions being crucial for protection. Servers are particularly vulnerable to cyber threats, necessitating robust detection capabilities in antivirus solutions to identify various types of malware. The performance impact of antivirus software must be considered to avoid disrupting daily business operations, and compatibility with the server's operating system is vital to prevent instability. Regular update frequency is important for maintaining effective security, with automatic updates being preferable. Usability is significant, especially for businesses with limited IT resources, and customer support services should be reliable and accessible. Cost is a key factor in selecting antivirus software, with the aim of finding a cost-effective solution that does not compromise on cybersecurity.

Winsage

July 26, 2024

‘Hug your IT folks’: The CrowdStrike outage turned technicians into heroes

An IT crisis struck Atlanta when a faulty update from security software firm CrowdStrike caused an outage, affecting an estimated 8.5 million Windows devices globally. The incident cost companies over billion in revenue, with Fortune 500 companies potentially losing more. IT technicians worked overtime to get systems back up and running, highlighting the importance of IT workers during such crises. Lessons learned included the importance of having an up-to-date business continuity plan, diversifying providers, and storing key data in different places.

AppWizard

July 18, 2024

PC Racing Games Market To Shift Into High Gear, Poised to Reach $807 Million by 2030

The global PC Racing Games market is projected to grow from US$ 642 million in 2024 to US$ 807 million by 2030, with a Compound Annual Growth Rate (CAGR) of 3.9% during the forecast period.

Tech Optimizer

July 9, 2024

Antivirus Software Market Size, Share, Trends, Demand, Growth and Competitive Analysis

The Antivirus Software Market report provides valuable research and analysis for market enthusiasts, policymakers, investors, and industry players. The market is projected to reach a value of USD 3,643.07 million by 2028 with a compound annual growth rate of 1.6%. Key players in the market include Avast Software, Microsoft, NortonLifeLock, Avira Operations, and McAfee.