market research Archives

AppWizard

June 6, 2026

Meta’s AI agent for WhatsApp Business is now available globally

Meta has launched the Meta Business Agent, a customer support AI bot, on WhatsApp, following nearly two years of testing in India and Mexico. The bot can respond to inquiries, recommend products, schedule appointments, qualify sales leads, and escalate queries to human representatives. It will also be available through Instagram DMs. Meta is testing a feature for the Business Agent that provides daily briefings on chats and insights. Future functionalities under exploration include market research, product showcases, calendar management, and integration with competitive insight tools. Meta is developing a platform for larger enterprises to create custom agents that connect with systems like Shopify and Zendesk. The Business Agent will be incorporated into WhatsApp Business Premium subscriptions, with charges based on usage.

AppWizard

June 4, 2026

Meta brings AI Business Agents to Instagram, WhatsApp, and Messenger globally

Meta has launched the global rollout of the Meta Business Agent, an AI-driven assistant for businesses on WhatsApp, Messenger, and Instagram. This was announced at the Conversations 2026 event in London, along with the new Meta Business Agent Platform, which allows businesses to create and deploy AI agents. Over one million businesses currently use Business Agents for 24/7 customer support, handling over one billion daily conversations across the platforms. The Meta Business Agent can answer inquiries, recommend products, schedule appointments, qualify leads, and close sales, while also supporting multilingual communication and customizable brand tones. The Meta Business Agent Platform facilitates large-scale AI deployment and integrates with tools like Shopify and Zendesk. New WhatsApp business discovery tools are being introduced, and the service will initially be available for free, with future subscription plans. Advanced features such as market research and competitive intelligence are planned for future updates.

AppWizard

June 4, 2026

Meta Unveils AI Agent for WhatsApp, Instagram, Messenger

Meta has introduced the Meta Business Agent, an AI tool that enhances business-client interactions on platforms like WhatsApp, Messenger, and Instagram. It is currently operational for over one million businesses, providing 24/7 customer responses. The AI can answer inquiries, recommend products, book appointments, qualify leads, and close sales. The setup process is quick, and the tool supports local languages while adapting to a brand's tone. Initially free, it will transition to paid subscription tiers soon. Alongside the agent, Meta is launching the Meta Business Agent Platform, allowing companies to customize their own agents and integrate them with systems like Shopify and Zendesk. This platform offers enterprise-grade controls for larger businesses and aims to expand the agent’s capabilities over time.

AppWizard

June 4, 2026

Meta rolls out Meta Business Agent globally on WhatsApp, Instagram, and Messenger

Meta is expanding its Meta Business Agent, a feature that enhances customer engagement using artificial intelligence. This global rollout follows a successful testing phase called "Business AI," which began in October 2024 in markets like India, Mexico, and Brazil, involving over one million active shops. The Meta Business Agent functions across WhatsApp, Instagram, and Messenger, helping businesses with customer inquiries, lead management, appointment scheduling, and product suggestions. Initially available to select businesses on the WhatsApp Business app, Instagram Pro, Messenger, and Meta Business Suite, the service will evolve to handle daily operations such as market research and competitive analysis. Businesses can join a waitlist for early access. The Business Agent adapts to a brand's voice and facilitates customer interactions. Meta is also launching the Meta Business Agent Platform for creating and managing virtual assistants, integrating with services like Shopify and Zendesk. However, there have been security concerns, including hackers accessing Instagram accounts through the Meta AI support assistant.

AppWizard

June 3, 2026

Meta Launches Business AI Agent Across Messaging Apps

Meta has introduced the Meta Business Agent, an AI-driven assistant for enhancing business interactions on WhatsApp, Instagram, and Messenger. The agent can promptly answer customer inquiries, recommend products, book appointments, and facilitate sales transactions. Future updates will include market research capabilities, calendar management tools, and competitive intelligence features. Over 1 million businesses have previously used chatbots on WhatsApp and Messenger. The Meta Business Agent will initially be available for free, with paid subscription tiers planned for the future. Mark Zuckerberg stated that the agent aims to be a valuable resource for businesses of all sizes.

Tech Optimizer

March 13, 2026

EDB tops new ranking of commercial Postgres backers

EnterpriseDB (EDB) has launched the Postgres Vitality Index, which ranks commercial contributors to PostgreSQL, highlighting EDB's claim of over 30% of contributions. The index evaluates contributions based on core code, ecosystem extensions, and community support. EDB is positioned ahead of AWS and Microsoft in contributions. EDB's product strategy includes EDB Postgres AI, addressing data sovereignty and governance for AI systems, emphasizing a hybrid architecture for various workloads. EDB aims to enhance Postgres's readiness for enterprise AI, while also publishing resources related to Postgres and AI architecture. The index's introduction aligns with an increase in managed Postgres offerings and tools from various vendors.

AppWizard

March 12, 2026

PC games revenue will outgrow consoles by 2028, analyst predicts

PC game revenue growth outpaced console revenue growth in 2025, marking a shift in the gaming industry. Newzoo forecasts a 6.6% annual growth rate for PC revenue from 2025 to 2028, compared to 4.4% for consoles, with PC revenue expected to surpass console revenue by 2028. However, 84% of spending by Chinese players is on domestically produced games, posing challenges for external developers. Additionally, 66% of Steam users engage in a language other than English. A memory and storage supply crisis may threaten continued PC revenue growth and impact the broader consumer electronics sector, potentially leading to shortages and price increases by 2028.

AppWizard

March 3, 2026

Logitech G Study shows Esports enters its prime

A comprehensive study from Logitech G surveyed 18,000 individuals across 12 countries, revealing that nearly 8% of respondents globally would choose to pursue a career as a professional gamer if given the opportunity, surpassing traditional professions like politician (6%) and professional racer (5%). Among Generation Z, the desire to become a pro gamer rises to 15%. Two-thirds of Gen Z see esports as a legitimate professional career path, with 54% of all respondents considering esports a legitimate professional avenue. The global esports audience reached 611 million in 2024, projected to grow to 641 million by the end of 2025, with the industry valued at .1 billion and expected to reach .5 billion by 2030. Nearly half of Gen Z support adding esports to the Olympic Games, while 49% of Gen Z favor including esports in the main Olympics, compared to 21% of Baby Boomers. The 2024 League of Legends World Final attracted a peak global audience of 50 million, and over 62,000 spectators attended the 2025 Honor of Kings KPL Grand Finals in Beijing. Concerns about financial risk (42%), high competition levels (34%), and lack of support (31%) deter many from pursuing esports careers.

AppWizard

December 30, 2025

Warhammer 40k Rogue Trader developer announces its own launcher, but players are already “opting out”

Owlcat Games is developing its own game launcher to serve as a central hub for players, aiming to improve cross-promotion of its titles. Market research indicated that many Pathfinder 2 players were unaware of Rogue Trader. The decision has received mixed reactions, with concerns about the crowded landscape of game launchers and their functionality. Owlcat plans to roll out the launcher gradually, ensuring no mandatory registration or data collection from users. Players in the alpha test for Warhammer 40k Dark Heresy will be the first to use the launcher, which will provide access to all of Owlcat's games and links to social media and announcements. The launcher will allow users to buy, install, or launch games regardless of the original distribution method, but players can bypass it if accessing games through Steam.

Tech Optimizer

December 16, 2025

EnterpriseDB updates WarehousePG with features that fuel AI

EnterpriseDB has introduced new features for EDB Postgres AI for WarehousePG, including per-core pricing and real-time data streaming. WarehousePG is an open-source PostgreSQL data warehouse derived from the Greenplum Database project, part of the EDB Postgres AI platform launched in May 2024. The enhancements include: - Real-time streaming data capabilities for immediate access to data for AI applications. - A predictable per-core pricing model to help manage AI development costs. - Improved data observability and sovereignty features with flexible deployment options across cloud and on-premises environments. These updates aim to address financial pressures associated with AI development, as enterprises increasingly invest in AI technologies. The per-core pricing model stabilizes costs compared to consumption-based models, while the data streaming capabilities support modern AI workflows. The update also includes an AI-ready architecture, flexible deployment options, and data governance features.