market share Archives

BetaBeacon

October 10, 2026

LDPlayer vs MuMu vs NoxPlayer: 8-Year Android Gap

LDPlayer, MuMu Player, and NoxPlayer are BlueStacks alternatives that are popular among users. LDPlayer and MuMu Player each have roughly 22,200 monthly searches in the US, putting them on par with BlueStacks in search demand. NoxPlayer trails with around 2,400 monthly searches. LDPlayer is marketed towards gamers who want multi-instance farming for mobile RPGs, MuMu Player boasts a newer Android core and high-refresh gaming modes, and NoxPlayer is known for its automation and scripting tools. LDPlayer's latest version is LDPlayer 14, MuMu Player is on version 6.0, and NoxPlayer is still on Android 7. LDPlayer has no native macOS build, MuMu Player has official Windows and macOS installers, and NoxPlayer's macOS build may need to be checked for update recency.

AppWizard

October 7, 2026

Xbox Reportedly Secures Exclusive Cloud Streaming Rights to GTA 6, Could Make Game Playable on PC at Launch

Xbox has secured exclusive streaming rights to Grand Theft Auto 6 (GTA 6), allowing players to access the game on PC via cloud streaming at launch without needing an Xbox console. The streaming deal is expected to start with the game's release in November. Xbox's Game Pass subscription model is also changing, with new pay-as-you-go plans launching in November for timed streaming access to GTA 6. Xbox's Chief Strategy Officer stated that pre-order numbers for GTA 6 are strong on their platform, while PlayStation has secured marketing rights and is promoting exclusive enhancements for the PS5 version.

Winsage

October 7, 2026

Users are finally switching over to Windows 11 — mainly because the cost of staying on Windows 10 is set to soar

Windows 10 is expected to see a decline in its user base due to rising costs of Extended Security Updates (ESUs), which total approximately per device for three years. Historically, user loss accelerates after the third year of support ends, as seen with Windows 7. In contrast, Windows 11 is experiencing significant growth, commanding 71.5% of all Windows installations as of September 2026, following a stagnant year. This increase is linked to the end of support for Windows 10 in October 2025, prompting migrations to Windows 11.

AppWizard

October 6, 2026

Free-to-play playtime is broadly flat as gacha RPGs drive PC growth, says Newzoo

The Newzoo analysis indicates that the share of playtime for free-to-play (F2P) games is expected to decrease by 2.9 percentage points from 2021 to 2025, reaching 29.3%, although total hours spent on these games remain stable. The decline is linked to the rise of premium games and platforms like Roblox, with F2P playtime on PC increasing while it wanes on consoles. The number of F2P live-service launches peaked at 36 in 2017 but has since dropped by 31%, averaging 14.7 titles from 2023 to 2025. Revenue concentration among the top five F2P titles is decreasing, with their share on consoles falling from 79% in 2021 to 72% in 2025, and from 68% to 65% on PC. Gacha games are growing significantly, with major titles expected to increase from three in 2021 to 17 by 2025, and PC gacha playtime rising by 92%. RPGs are the only F2P genre gaining market share on both platforms, with PC RPG playtime increasing by 5.3 percentage points to 14.3%. New releases include EA Sports Madden NFL 27 debuting at No. 2 on console and Big Walk at No. 3 on PC.

Tech Optimizer

October 5, 2026

Antivirus SaaS performance 2026

In a recent evaluation by Tom's Guide, five antivirus Software as a Service (SaaS) suites were tested on a high-end Windows PC. Bitdefender reduced frame rates in Cyberpunk 2077 by three frames per second, and both full-scan and quick-scan modes had negligible impact on internet throughput. This indicates that modern security clouds do not hinder performance. The findings suggest that organizations can implement stricter security policies without compromising user experience, reducing risk exposure. The results support the SaaS pricing model for security software, as operational efficiency can justify subscription fees. The benchmark set in 2026 reflects a maturation point for endpoint security SaaS, moving away from heavy clients to behavioral analytics and cloud-driven detection. Vendors with lightweight agents can differentiate themselves based on user experience. The next challenge will be integrating low-overhead agents with zero-trust frameworks while maintaining performance.

AppWizard

October 2, 2026

The most profitable free-to-play games on consoles and PCs are gradually losing market share, study shows

Newzoo's study on free-to-play games in 2025 reveals that revenue from this segment is shifting, with the top five grossing titles' share of total console revenue decreasing from 79% in 2021 to 72% in 2025, and from 68% to 65% on PC. Players spent approximately 30 billion hours on free-to-play games in the previous year, a decline of 2.9% from 2021. Roblox's playtime has more than doubled to nearly 10 billion hours, increasing its share from 3.3% to 7.9%. While free-to-play playtime on PC has grown, console playtime has declined. The number of gacha games has increased from three in 2021 to 17 in 2025, leading to a 92% rise in playtime on PC. Newzoo's research covers 37 major markets, excluding China and India, focusing on revenue data from the USA, UK, Germany, France, Spain, and Italy.

Winsage

September 26, 2026

Microsoft is ending support for Internet Explorer mode in Edge

Microsoft has announced that the Internet Explorer mode within its Edge browser will be supported until at least the end of 2029. This mode allows organizations to run IE's rendering engine on current Windows versions. Microsoft will provide a minimum of one year's notice before any end-of-support date. IE mode is a compatibility feature in Edge that uses the legacy Trident engine. Internet Explorer officially retired its standalone browser in June 2022, having dropped to less than 1 percent of the browser market share at that time.

AppWizard

September 15, 2026

Steam Price-Fixing Lawsuit: Valve, 10 Publishers Sued [2026]

On August 27, 2026, a class action lawsuit was filed in San Mateo County Superior Court by three California gamers—Alexander Shimota, Ricardo Camargo, and John Elliott—against Valve Corporation and ten video game publishers, accusing them of colluding to maintain uniform pricing for PC games across digital storefronts. The lawsuit alleges that Valve requires publishers on its Steam platform to agree to a most-favored-nation clause, preventing them from offering lower prices on competing platforms, which stifles competition and limits consumer choice. The ten implicated publishers include Activision Blizzard, Electronic Arts, and Sony Interactive Entertainment. The lawsuit is filed under California's Cartwright Act and claims that the coordinated pricing strategy harms consumers by reducing product diversity and inflating prices. Valve's commission structure, which has largely remained unchanged, is central to the plaintiffs' argument. Valve's co-founder, Gabe Newell, has previously denied dictating prices to third-party developers. The lawsuit is distinct from a prior case, Wolfire Games v. Valve, which focuses on monopoly abuse against developers rather than consumer pricing. Additionally, Valve faces a parallel £2 billion class action in the UK regarding similar pricing allegations. The outcome of these cases could significantly impact the pricing landscape for PC games and the practices of digital storefronts.

Winsage

September 8, 2026

Microsoft is giving users control over Windows 11 again, but it’s not enough

Microsoft is prioritizing community feedback in the development of Windows 11 and is moderating its integration of artificial intelligence features due to user pushback. The company aims to enhance the overall efficiency of Windows 11, with a focus on improvements that can be realized both with and without AI. Despite these efforts, Windows 11 continues to be perceived as inferior to Windows 10, with many users remaining loyal to the older version due to its robust personalization options. Microsoft plans to restore some features from Windows 10, but upcoming personalization options for the Windows 11 Start menu will be limited to three fixed presets, unlike the more flexible options available in Windows 10.

Winsage

September 7, 2026

Excel keeps people on Windows, and a Linux distro creator wants Microsoft to end that

Omarchy is a Linux distribution created by David Heinemeier Hansson (DHH), designed for developers and creators, based on Arch Linux. DHH has challenged Microsoft to develop native Office applications for Linux, highlighting that while Microsoft 365's web version is available, Linux users only access about 90% of the functionality compared to Windows users. Microsoft’s revenue from Windows has decreased by 7% year-over-year, while Microsoft 365 Commercial cloud revenue has grown by 14%, and Azure by 43%. Windows now accounts for only 5% of Microsoft's total revenue, indicating a shift towards cloud services. Microsoft has launched Edge for Linux and supports tools like VS Code and PowerShell on the platform. The web version of Office lacks features found in the desktop version, affecting usability for professionals. Despite Linux's growing interest, particularly through the Windows Subsystem for Linux (WSL), it may not be enough to prompt Microsoft to prioritize a native Office port. DHH's Omarchy aims to create a user-friendly Linux experience rather than convert Windows users.