market share Archives

Winsage

September 4, 2026

Enjoy the Windows 10 Update Experience at London’s O2

Windows 10 currently holds approximately 30 percent of the market share, while Windows 11 has captured just under 70 percent. Despite reaching the end of its support lifecycle last year, Windows 10 continues to receive security updates through Microsoft's Extended Security Updates (ESU) program, which is available for consumers until 2027 and offers commercial users up to three additional years for a fee.

Winsage

September 1, 2026

Microsoft extended Windows 10, but Nvidia just made the extension meaningless for gamers

Windows 10 will receive support until October 2027 under the Extended Security Updates (ESU) program, with approximately 30% of PCs still operating on this system. Nvidia will stop releasing Game Ready Drivers for Windows 10 in October 2026, and from November 2026, users will not receive game-related fixes or optimizations. Security updates will remain available until at least October 2029, but the lack of patches for new bugs may affect gaming experiences. HP reports that around 30% of PCs are still running Windows 10, and the company expects these users to transition to Windows 11 or invest in new hardware. Microsoft acknowledges that the growth of Windows 11 has slowed and is focusing on enhancing its features.

Winsage

August 30, 2026

5 Windows Security Settings You Should Never Skip Over

Microsoft has over 1.4 billion active devices each month, making it a target for security vulnerabilities. Users can enhance their security using built-in features without third-party software. Key security measures include: - Windows Hello: Enables secure login via PIN or biometric methods. Activation steps: Settings > Accounts > Sign-in options > Select method > Set up. - Windows Firewall: Protects against malicious internet traffic. Activation steps: Settings > Privacy & security > Windows Security > Firewall & network protection > Toggle on Microsoft Defender Firewall for Public, Domain, and Private networks. - Microsoft Defender: Pre-installed antivirus solution. Ensure it is operational by enabling Real-time protection and Controlled folder access. Activation steps: Settings > Privacy & security > Windows Security > Virus & threat protection > Manage settings. - Microsoft Account: Linking a Microsoft account provides benefits like cross-device syncing and advanced security features. Steps to link: Settings > Accounts > Your info > Sign in with a Microsoft account. - Device Encryption: Protects sensitive information using BitLocker. Activation steps: Settings > Privacy & security > Device encryption > Toggle on. - Find My Device: Allows users to locate their device if lost. Activation steps: Settings > Privacy & security > Location > Toggle on Location services > Find my device > Toggle on Find my device.

Winsage

August 27, 2026

Windows malware numbers look awful next to macOS. I’m still not worried

Windows holds a 71 percent share of the desktop market, with over 1.6 billion active Windows PCs globally. In contrast, macOS accounts for just over seven percent of the market, rising to nearly 20 percent when combined with OS X. Windows users face a variety of threats, including trojans and riskware, and in 2025, Windows users encountered seven times more malware than macOS users. Surfshark's data indicates that macOS users are increasingly targeted by phishing attacks, which pose significant financial and personal risks.

Winsage

August 26, 2026

Windows XP turns 25. It’s still beating Windows 8 in market share

Windows XP was launched to computer manufacturers on August 24, 2001, and became available for purchase on October 25, 2001. It was built on the Windows NT architecture, offering enhanced stability and security compared to its predecessors. Microsoft described it as “the most important version of Windows ever,” and its legacy continues to influence modern operating systems.

Winsage

August 24, 2026

Microsoft Makes Rare Move to Optimize 8GB Memory as Windows Bloat Becomes Biggest Bottleneck for AI PCs

Microsoft is re-optimizing Windows memory performance for devices with 8GB or more RAM, moving away from its previous approach that treated 8GB as entry-level. The company is recognizing that hardware growth can no longer mask systemic inefficiencies, particularly with the rise of AI requiring substantial resources. Windows has accumulated background services and frameworks without a cohesive resource management strategy, leading to inefficiencies. Compatibility with legacy systems has complicated resource management, while commercial pressures have contributed to system bloat. The reliance on web technologies, particularly WebView2, has further increased memory consumption. Microsoft aims for Windows to achieve integration similar to macOS but faces challenges due to its diverse ecosystem. The demand for memory driven by AI has made system-level optimization a pressing issue, prompting Microsoft to adjust its guidance on memory requirements. The company must balance modernization with maintaining compatibility with older applications and drivers as it adapts to new computing demands.

BetaBeacon

August 11, 2026

Aptoide Games Joins Google Play: First Rival Android Store in Over Decade

The Play Catalog Access Program was implemented on July 22, 2026, as a result of a court order after Google lost a lawsuit filed by Epic Games for illegally monopolizing Android app distribution and in-app billing. The program allows enrolled stores, such as Aptoide Games, to access Google Play's app catalog and offer users the ability to install apps through Google Play's infrastructure, maintaining security and service fees.

Winsage

August 11, 2026

5 years later, Windows 10 refuses to die, and Microsoft just can’t push holdouts to Windows 11

Windows 11 was released in 2021, but Windows 10 remains a significant presence, with approximately 17% market share among enterprise PCs as of 2026. Lansweeper reports that Windows 10 has lost users, dropping from nearly 50% in early 2025 to around 40% by October 2025, and settling at 16.9% a year later. Key sectors using Windows 10 include healthcare (23%), consumer retail (22.7%), small and medium businesses (21.4%), manufacturing (18%), and enterprises (16.6%). Windows 10 has 1,903 active CVEs compared to 652 on Windows 11, indicating a 2.9 times higher vulnerability. About 14% of Windows 10 users receive Extended Security Updates, leaving 2% on unsupported versions. HP reports that 30% of its installed base still uses Windows 10, reflecting a core group resistant to upgrading. Microsoft states that Windows is active on 1.6 billion PCs globally, with a noted 7% decrease in Windows OEM revenue attributed to lower PC demand and the end-of-support effects for Windows 10.

Winsage

August 7, 2026

Windows 10 Is No Longer As Safe As It Used To Be – So Why Aren’t More People Updating?

Windows 11 has faced criticism from users, despite improvements like the option to uninstall AI features. Some users are attempting to run it on unsupported hardware, leading to frustrations, especially after updates. The percentage of Windows 10 users decreased from about 42% in October 2025 to 26% by May 2026, following the end of support for Windows 10. Safety for Windows 10 users depends on participation in the extended support program and staying updated, but risks include the expiration of security certificates crucial for Secure Boot, set to expire in mid-2026. Microsoft is issuing updates for eligible machines, but support is not indefinite, and older systems may face difficulties. Third-party applications may also withdraw compatibility with Windows 10. Alternatives to upgrading include Apple's Mac OS and Linux, which has seen a rise in market share, surpassing 4.7% globally by 2025. Linux distributions like Zorin OS and Linux Mint mimic the Windows experience, and ChromeOS can be installed on various computers.

Winsage

August 6, 2026

Windows 10 LTSC 2021 has five months before security updates cost extra

Microsoft has announced that support for Windows 10 Enterprise LTSC 2021 will end on January 12, 2027, coinciding with the release of a final security update. Organizations can enroll in the Extended Security Updates (ESU) program to maintain security updates beyond this date, which will cost per device in Year 1, with prices doubling each subsequent year until the program ends on January 8, 2030. ESU sales will start on September 1, 2026, and licenses are cumulative. The ESU program does not cover Windows 10 IoT Enterprise LTSC, which is supported until January 13, 2032. Organizations using Microsoft’s cloud-based update services can receive a 25 percent discount on the Year 1 price. As of July, 16.9 percent of monitored devices were still running Windows 10, with migration to Windows 11 stalling due to compatibility issues and hardware requirements.