market share Archives

Winsage

September 8, 2026

Microsoft is giving users control over Windows 11 again, but it’s not enough

Microsoft is prioritizing community feedback in the development of Windows 11 and is moderating its integration of artificial intelligence features due to user pushback. The company aims to enhance the overall efficiency of Windows 11, with a focus on improvements that can be realized both with and without AI. Despite these efforts, Windows 11 continues to be perceived as inferior to Windows 10, with many users remaining loyal to the older version due to its robust personalization options. Microsoft plans to restore some features from Windows 10, but upcoming personalization options for the Windows 11 Start menu will be limited to three fixed presets, unlike the more flexible options available in Windows 10.

Winsage

September 7, 2026

Excel keeps people on Windows, and a Linux distro creator wants Microsoft to end that

Omarchy is a Linux distribution created by David Heinemeier Hansson (DHH), designed for developers and creators, based on Arch Linux. DHH has challenged Microsoft to develop native Office applications for Linux, highlighting that while Microsoft 365's web version is available, Linux users only access about 90% of the functionality compared to Windows users. Microsoft’s revenue from Windows has decreased by 7% year-over-year, while Microsoft 365 Commercial cloud revenue has grown by 14%, and Azure by 43%. Windows now accounts for only 5% of Microsoft's total revenue, indicating a shift towards cloud services. Microsoft has launched Edge for Linux and supports tools like VS Code and PowerShell on the platform. The web version of Office lacks features found in the desktop version, affecting usability for professionals. Despite Linux's growing interest, particularly through the Windows Subsystem for Linux (WSL), it may not be enough to prompt Microsoft to prioritize a native Office port. DHH's Omarchy aims to create a user-friendly Linux experience rather than convert Windows users.

Winsage

September 4, 2026

Enjoy the Windows 10 Update Experience at London’s O2

Windows 10 currently holds approximately 30 percent of the market share, while Windows 11 has captured just under 70 percent. Despite reaching the end of its support lifecycle last year, Windows 10 continues to receive security updates through Microsoft's Extended Security Updates (ESU) program, which is available for consumers until 2027 and offers commercial users up to three additional years for a fee.

Winsage

September 1, 2026

Microsoft extended Windows 10, but Nvidia just made the extension meaningless for gamers

Windows 10 will receive support until October 2027 under the Extended Security Updates (ESU) program, with approximately 30% of PCs still operating on this system. Nvidia will stop releasing Game Ready Drivers for Windows 10 in October 2026, and from November 2026, users will not receive game-related fixes or optimizations. Security updates will remain available until at least October 2029, but the lack of patches for new bugs may affect gaming experiences. HP reports that around 30% of PCs are still running Windows 10, and the company expects these users to transition to Windows 11 or invest in new hardware. Microsoft acknowledges that the growth of Windows 11 has slowed and is focusing on enhancing its features.

Winsage

August 30, 2026

5 Windows Security Settings You Should Never Skip Over

Microsoft has over 1.4 billion active devices each month, making it a target for security vulnerabilities. Users can enhance their security using built-in features without third-party software. Key security measures include: - Windows Hello: Enables secure login via PIN or biometric methods. Activation steps: Settings > Accounts > Sign-in options > Select method > Set up. - Windows Firewall: Protects against malicious internet traffic. Activation steps: Settings > Privacy & security > Windows Security > Firewall & network protection > Toggle on Microsoft Defender Firewall for Public, Domain, and Private networks. - Microsoft Defender: Pre-installed antivirus solution. Ensure it is operational by enabling Real-time protection and Controlled folder access. Activation steps: Settings > Privacy & security > Windows Security > Virus & threat protection > Manage settings. - Microsoft Account: Linking a Microsoft account provides benefits like cross-device syncing and advanced security features. Steps to link: Settings > Accounts > Your info > Sign in with a Microsoft account. - Device Encryption: Protects sensitive information using BitLocker. Activation steps: Settings > Privacy & security > Device encryption > Toggle on. - Find My Device: Allows users to locate their device if lost. Activation steps: Settings > Privacy & security > Location > Toggle on Location services > Find my device > Toggle on Find my device.

Winsage

August 27, 2026

Windows malware numbers look awful next to macOS. I’m still not worried

Windows holds a 71 percent share of the desktop market, with over 1.6 billion active Windows PCs globally. In contrast, macOS accounts for just over seven percent of the market, rising to nearly 20 percent when combined with OS X. Windows users face a variety of threats, including trojans and riskware, and in 2025, Windows users encountered seven times more malware than macOS users. Surfshark's data indicates that macOS users are increasingly targeted by phishing attacks, which pose significant financial and personal risks.

Winsage

August 26, 2026

Windows XP turns 25. It’s still beating Windows 8 in market share

Windows XP was launched to computer manufacturers on August 24, 2001, and became available for purchase on October 25, 2001. It was built on the Windows NT architecture, offering enhanced stability and security compared to its predecessors. Microsoft described it as “the most important version of Windows ever,” and its legacy continues to influence modern operating systems.

Winsage

August 24, 2026

Microsoft Makes Rare Move to Optimize 8GB Memory as Windows Bloat Becomes Biggest Bottleneck for AI PCs

Microsoft is re-optimizing Windows memory performance for devices with 8GB or more RAM, moving away from its previous approach that treated 8GB as entry-level. The company is recognizing that hardware growth can no longer mask systemic inefficiencies, particularly with the rise of AI requiring substantial resources. Windows has accumulated background services and frameworks without a cohesive resource management strategy, leading to inefficiencies. Compatibility with legacy systems has complicated resource management, while commercial pressures have contributed to system bloat. The reliance on web technologies, particularly WebView2, has further increased memory consumption. Microsoft aims for Windows to achieve integration similar to macOS but faces challenges due to its diverse ecosystem. The demand for memory driven by AI has made system-level optimization a pressing issue, prompting Microsoft to adjust its guidance on memory requirements. The company must balance modernization with maintaining compatibility with older applications and drivers as it adapts to new computing demands.

BetaBeacon

August 11, 2026

Aptoide Games Joins Google Play: First Rival Android Store in Over Decade

The Play Catalog Access Program was implemented on July 22, 2026, as a result of a court order after Google lost a lawsuit filed by Epic Games for illegally monopolizing Android app distribution and in-app billing. The program allows enrolled stores, such as Aptoide Games, to access Google Play's app catalog and offer users the ability to install apps through Google Play's infrastructure, maintaining security and service fees.

Winsage

August 11, 2026

5 years later, Windows 10 refuses to die, and Microsoft just can’t push holdouts to Windows 11

Windows 11 was released in 2021, but Windows 10 remains a significant presence, with approximately 17% market share among enterprise PCs as of 2026. Lansweeper reports that Windows 10 has lost users, dropping from nearly 50% in early 2025 to around 40% by October 2025, and settling at 16.9% a year later. Key sectors using Windows 10 include healthcare (23%), consumer retail (22.7%), small and medium businesses (21.4%), manufacturing (18%), and enterprises (16.6%). Windows 10 has 1,903 active CVEs compared to 652 on Windows 11, indicating a 2.9 times higher vulnerability. About 14% of Windows 10 users receive Extended Security Updates, leaving 2% on unsupported versions. HP reports that 30% of its installed base still uses Windows 10, reflecting a core group resistant to upgrading. Microsoft states that Windows is active on 1.6 billion PCs globally, with a noted 7% decrease in Windows OEM revenue attributed to lower PC demand and the end-of-support effects for Windows 10.