marketing approach Archives

AppWizard

June 11, 2025

CEO of Splitgate maker 1047 apologies for Summer Games Fest stunt

Ian Proulx, CEO of 1047 Games, faced backlash for wearing a hat with the phrase 'Make FPS Great Again' during his presentation at the Summer Games Fest. He later apologized, describing the hat as a marketing stunt that crossed a line and acknowledging its negative impact on the gaming community. Proulx emphasized that there was no intention to invoke political sentiments and expressed regret for the division caused within the community.

AppWizard

February 28, 2025

The first gameplay trailer for PUBG creator’s ‘brutal’ survival game shows off deadly weather and cozy cabins

Brendan Greene, creator of PUBG, has announced his upcoming project, Prologue: Go Wayback!, which will enter early access this summer. The game focuses on a challenging survival experience with minimal guidance, emphasizing skill and resilience against the forces of nature. A gameplay trailer has been released, showcasing a beautiful yet perilous world. Early testers have noted that while it may not redefine the survival genre, it appeals to players seeking a realistic experience without excessive crafting mechanics or complex narratives.

Winsage

November 21, 2024

Microsoft is again nagging Windows 10 users to buy a new machine – a Copilot+ PC to be precise, for the ‘ultimate Windows 11 experience’

Windows 10 users are receiving advertisements encouraging them to upgrade to Windows 11 and consider purchasing a new device called a Copilot+ PC. This marketing strategy includes full-screen ads and reminders that support for Windows 10 will end in 2025. Microsoft is promoting Copilot+ PCs for their exclusive AI features, positioning them as the best option for utilizing Windows 11. The frequency of upgrade notifications is expected to increase as the support deadline approaches. Many users may need to replace their older PCs due to hardware incompatibilities with Windows 11, raising concerns about environmental waste. Microsoft has offered an option for extended support for Windows 10 for one additional year, pushing the end date to October 2026.

Winsage

November 7, 2024

Microsoft May Adopt “Windows Intelligence” Branding For Windows AI Features

Microsoft is investing heavily in artificial intelligence to compete with companies like Google, Meta, and Apple. There are indications that Microsoft may rebrand its Windows AI features as "Windows Intelligence," based on references found in the appprivacy.adml file. The phrase "Let Apps Access Windows Intelligence" suggests that Microsoft aims to enhance AI functionalities within Windows and potentially allow third-party applications to utilize these features. This rebranding aligns with Apple's marketing approach, as Apple has branded its AI capabilities as "Apple Intelligence." Microsoft has previously rebranded its AI features, such as changing Bing Chat to Copilot, indicating a strategic shift in its AI offerings.

AppWizard

September 3, 2024

Things are finally heating up for Google’s Pixel Thermometer app

Google is set to introduce body temperature measurements for Pixel Pro owners in various European countries, utilizing the infrared thermometer hardware in devices like the Pixel 8 Pro. This feature has been available in the United States since January 2024. The body temperature measurement capability will soon be accessible in the following European nations: Austria, Belgium, Czechia, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, The Netherlands, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.

Winsage

May 8, 2024

Microsoft torches multiple Xbox studios then tells you to ‘feel the burn’ with the most tone-deaf controller launch of all time

Microsoft recently closed three of its gaming studios and integrated another, causing criticism for announcing a new fiery controller in the midst of layoffs.