Microsoft has confirmed plans to reduce the presence of "upsells" in Windows 11 to enhance user experience. This announcement was made on March 20, coinciding with a significant update focused on performance and quality-of-life improvements. The update includes a faster File Explorer, a transition of the Start menu to WinUI 3, and an option to pause Windows updates indefinitely. There will also be a reduction in the use of Copilot across applications like Notepad. Microsoft is reconsidering the necessity of a Microsoft account during the Out-Of-Box Experience (OOBE) and aims to decrease built-in promotions within Windows 11. Scott Hanselman, a Microsoft engineering leader, acknowledged user frustrations and stated the goal is to create “a calmer and more chill OS with fewer upsells.” Users have expressed dissatisfaction with aggressive marketing tactics, including ads for Microsoft services during the setup process and full-screen alerts encouraging the switch to Edge. While some ads can be disabled, many users feel that they should not encounter advertisements after purchasing the operating system or devices.
Windows 11 has faced user dissatisfaction due to perceived similarities with Windows 10, bugs, missing features, and a sluggish interface. Complaints have intensified regarding Microsoft's focus on integrating artificial intelligence rather than addressing fundamental issues within the OS. Despite the end of support for Windows 10, many users are choosing to remain on it or switch to alternatives like Linux due to Windows 11's stringent hardware requirements and ongoing support for Windows 10 until October 2026. Users have expressed concerns about the performance of basic applications, particularly File Explorer. Microsoft has started addressing some performance issues but needs to prioritize user feedback and resolve existing problems to improve perceptions of Windows 11.
Ian Proulx, CEO of 1047 Games, faced backlash for wearing a hat with the phrase 'Make FPS Great Again' during his presentation at the Summer Games Fest. He later apologized, describing the hat as a marketing stunt that crossed a line and acknowledging its negative impact on the gaming community. Proulx emphasized that there was no intention to invoke political sentiments and expressed regret for the division caused within the community.
Brendan Greene, creator of PUBG, has announced his upcoming project, Prologue: Go Wayback!, which will enter early access this summer. The game focuses on a challenging survival experience with minimal guidance, emphasizing skill and resilience against the forces of nature. A gameplay trailer has been released, showcasing a beautiful yet perilous world. Early testers have noted that while it may not redefine the survival genre, it appeals to players seeking a realistic experience without excessive crafting mechanics or complex narratives.
Windows 10 users are receiving advertisements encouraging them to upgrade to Windows 11 and consider purchasing a new device called a Copilot+ PC. This marketing strategy includes full-screen ads and reminders that support for Windows 10 will end in 2025. Microsoft is promoting Copilot+ PCs for their exclusive AI features, positioning them as the best option for utilizing Windows 11. The frequency of upgrade notifications is expected to increase as the support deadline approaches. Many users may need to replace their older PCs due to hardware incompatibilities with Windows 11, raising concerns about environmental waste. Microsoft has offered an option for extended support for Windows 10 for one additional year, pushing the end date to October 2026.
Microsoft is investing heavily in artificial intelligence to compete with companies like Google, Meta, and Apple. There are indications that Microsoft may rebrand its Windows AI features as "Windows Intelligence," based on references found in the appprivacy.adml file. The phrase "Let Apps Access Windows Intelligence" suggests that Microsoft aims to enhance AI functionalities within Windows and potentially allow third-party applications to utilize these features. This rebranding aligns with Apple's marketing approach, as Apple has branded its AI capabilities as "Apple Intelligence." Microsoft has previously rebranded its AI features, such as changing Bing Chat to Copilot, indicating a strategic shift in its AI offerings.
Google is set to introduce body temperature measurements for Pixel Pro owners in various European countries, utilizing the infrared thermometer hardware in devices like the Pixel 8 Pro. This feature has been available in the United States since January 2024. The body temperature measurement capability will soon be accessible in the following European nations: Austria, Belgium, Czechia, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, The Netherlands, Latvia, Lithuania, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and the United Kingdom.
Microsoft recently closed three of its gaming studios and integrated another, causing criticism for announcing a new fiery controller in the midst of layoffs.
