marketing expertise

Mobile game publisher Brightika is expanding into PC and console gaming with a commitment of one million dollars to develop new titles. The funding will be allocated over the next 12 to 24 months, focusing on marketing, user acquisition, localization, and community support for indie developers. Brightika plans to offer financial backing, marketing strategies, and operational assistance, including creating demos and trailers for its partners' games. The first PC title from this initiative is Bullet Yeeters, a PvP third-person shooter set to launch in the spring. Brightika will announce the first recipients of its funding during the upcoming Steam Next Fest. Founder Alexander Rodichev highlighted the company's goal to apply its marketing expertise to support developers in the PC and console space.