marketing initiatives Archives

AppWizard

October 7, 2025

Zoho’s Arattai messaging app needs to adopt THIS key WhatsApp security feature: Details inside

Arratai, an instant messaging app developed by Zoho, is rapidly gaining popularity as a Made in India alternative to WhatsApp, reaching the top of the social networking category on app stores. However, it lacks end-to-end encryption (E2EE) for text messaging, which could deter users concerned about message security. While E2EE is available for video and voice calls, the absence for text messaging raises privacy concerns. Zoho's co-founder Sridhar Vembu has reassured users about data privacy and has reported a significant increase in daily sign-ups from 3,000 to 350,000 in just three days. The app's branding as a spyware-free, made-in-India messaging platform is resonating with users, especially following endorsements from public figures and tech advocates. Despite its growth, Arratai is facing infrastructure challenges, including delayed one-time passwords (OTPs) and slower contact synchronization, which Zoho is working to address.

AppWizard

September 30, 2025

‘We have faced a 100x increase in Arattai traffic in…,’ says Zoho CEO Sridhar Vembu, Perplexity AI CEO Aravind Srinivas reacts

Arratai, an instant messaging app developed by Zoho, has quickly become the top app in the social networking category on app stores, experiencing a surge in traffic by 100 times in three days. Daily sign-ups rose from 3,000 to 350,000 in this period. Zoho is enhancing its infrastructure to handle the influx of users and is addressing technical challenges caused by this rapid growth. Initially launched in 2021 as an experimental project, Arattai has gained popularity due to its focus on data privacy and being a "spyware-free, made-in-India" platform. The app offers features such as one-to-one and group chats, voice and video calls, and is compatible with multiple devices. While it currently provides end-to-end encryption for calls, chat encryption is still in development. Zoho is working to resolve issues like delayed OTPs and slower contact synchronization as the app's user base expands.

AppWizard

September 29, 2025

Arattai sees 3,000 to 350,000 sign-ups a day— Could Zoho’s messaging platform be India’s WhatsApp rival?

Perplexity AI CEO Aravind Srinivas congratulated Zoho Corporation on the success of its messaging app, Arattai, which saw daily sign-ups increase from 3,000 to 350,000 within three days. This represents a 100-fold increase in interest. Zoho’s Chief Scientist, Sridhar Vembu, indicated that the company is enhancing infrastructure to accommodate further growth. Arattai offers features such as text, image, video, and document sharing, voice and video calls, and stories, with a focus on privacy through end-to-end encryption. Union Education Minister Dharmendra Pradhan endorsed the app as “free, easy-to-use, secure, and safe,” aligning with Prime Minister Narendra Modi’s Swadeshi initiative. The app is being recognized as a strong contender to WhatsApp, marking a significant development in India's digital communication landscape.

Winsage

September 19, 2025

PC gaming hardware market skyrockets

The global market for PC-based gaming hardware is projected to reach .5 billion by 2025, marking a 35% increase. This market includes desktops, notebooks, DIY setups, and various peripherals. A significant challenge for gamers is the need for a forced hardware migration, requiring CPU upgrades for over 100 million gamers, which may also necessitate motherboard and RAM upgrades. Dr. Jon Peddie forecasts a 13% decline in entry-level PC gaming over the next five years, potentially resulting in over 10 million individuals leaving the PC platform, although many are upgrading to midrange and high-end hardware. Jon Peddie Research offers a comprehensive PC Gaming Hardware Market Models and Consulting Package, which is valuable for industry stakeholders, providing insights for product launches and market analysis. The latest edition of JPR’s PC Gaming Hardware Market Study includes market size data, segment breakdowns, and forecasts, covering 31 countries.

AppWizard

August 6, 2025

McDonald’s says its focus on value — and a must-have Minecraft meal — boosted second-quarter sales

McDonald’s has increased its sales in the second quarter by focusing on value and innovative offerings, particularly through the introduction of the McValue menu in January, which has revitalized customer traffic in U.S. locations. The McValue menu allows customers to purchase one item for when they buy a full-priced item, attracting a diverse clientele. Despite this success, the company faces challenges from declining traffic among lower-income consumers, particularly those with household incomes of ,000 or less, with double-digit declines noted during the April to June period. In April, McDonald’s launched a meal tied to “A Minecraft Movie” in 100 countries, marking its largest global campaign, and the associated collectible figures sold out in less than two weeks. The introduction of new chicken products has also increased chicken market share across McDonald’s ten largest markets. In contrast to competitors like Yum Brands and Chipotle, McDonald’s reported a 5% revenue increase to .8 billion for the April to June period, with same-store sales rising nearly 4%. Net income for the second quarter increased 11% to .9 billion, with adjusted earnings of .69 per share meeting Wall Street expectations.

AppWizard

August 6, 2025

McDonald’s posts better-that-expected sales as chicken strips, Minecraft meal drive traffic

McDonald’s reported a 5% increase in revenue for the second quarter, reaching .5 billion, surpassing Wall Street's expectations of .3 billion. Same-store sales surged nearly 4%, exceeding predictions of a 1% decline. McDonald’s shares rose 3% in premarket trading. The company faced challenges in the first quarter with declines in same-store sales but saw a turnaround with the launch of a “Minecraft”-themed meal in April, which sold out collectible figures in less than two weeks. The introduction of McCrispy chicken strips in May also drove customer traffic. McDonald’s net income rose by 11% to .25 billion, with adjusted earnings of .14 per share, meeting Wall Street forecasts.