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Unblockable ads now litter Microsoft's Windows Surface app
Winsage
February 21, 2025

Unblockable ads now litter Microsoft’s Windows Surface app

Microsoft's Surface app has transformed into a marketplace filled with advertisements, overshadowing its original purpose of device management. Users encounter promotional offers, including a 30% discount on an Xbox controller, prominently displayed at the bottom of the interface. Ads are integrated into the app, raising concerns about user consent, and persist even with ad blockers in Microsoft Edge. The app now resembles a shopping platform, which may dishearten users who expected a streamlined experience. This shift reflects a broader trend in Microsoft's ecosystem of frequent marketing pushes across platforms, potentially affecting customer satisfaction and loyalty.
Microsoft's aggressive ad strategy, Windows 10's death, and Copilot+ PCs have FINALLY pushed Windows 11's market share to an all-time high since launch
Winsage
August 2, 2024

Microsoft’s aggressive ad strategy, Windows 10’s death, and Copilot+ PCs have FINALLY pushed Windows 11’s market share to an all-time high since launch

Windows 11 now has a market share of 30.83%, while Windows 10's share has decreased to 65%. The increase in Windows 11's market share is attributed to the upcoming end of support for Windows 10 and interest in AI-powered PCs. The end of support for Windows 10 is scheduled for October 14, 2025. Users need a Copilot+ PC to access the latest AI features in the 24H2 release of Windows 11. Windows 11's adoption has been slow due to strict system requirements and design issues. Analysts believe that the end of Windows 10 and the rise of AI PCs may encourage upgrades to Windows 11. However, AI tools have not yet seen widespread use, and many AI projects may be abandoned by 2025. Microsoft is facing scrutiny over its expenses versus profits, leading some users to consider the extended security update program for Windows 10. The discontinuation of Windows 10 may lead to a significant increase in discarded computers, raising concerns about sustainability. There is a trend of users moving from Windows to Linux, indicating areas for improvement in Microsoft's offerings. Microsoft has created a webpage to highlight Windows 11 features and assist users in purchasing new laptops.
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