The traditional metric of success in marketing has shifted from securing shelf space to earning attention space, particularly on platforms like Twitch, TikTok, Reddit, and Discord. Marketing strategies now focus on creating engaging, interactive, and immersive experiences rather than just visibility. This includes using playable teasers and innovative Discord bots to foster community interaction and cultural contagion. The current marketing landscape prioritizes fan-building and genuine connections over hype-building. On the PC platform, the moddable nature of games allows brands to enhance user engagement through customization and community-driven initiatives, transforming marketing into collaborative experiences.