marketing strategies Archives

AppWizard

May 22, 2025

Over 25 Years Ago, This Lemmings-Esque Puzzler Was Sent Out To Die – Its Fans Had Other Plans

Monolith Productions announced its closure earlier this year, prompting tributes to its 30-year legacy. One notable title from the studio is Gruntz, a puzzle strategy game released for PCs in 1999, which has maintained an active community despite its initial rocky launch. The game was designed by Nick Newhard, who aimed to create a game that his wife would enjoy, blending real-time strategy elements with puzzles. After Newhard's departure from the project due to internal disagreements, Kevin Lambert took over development, infusing humor and personality into the characters. Gruntz received mixed reviews upon release, but found a favorable reception in Europe. The game's inclusion of level editing tools led to a dedicated fan community, with ongoing projects like Dizgruntled and Gruntz Unityverse. The community currently has over 368 accounts, showcasing the game's lasting appeal.

AppWizard

May 22, 2025

Telegram CEO Pavel Durov launches $50K viral video contest to expose WhatsApp’s ‘cheap copycat’ moves | – The Times of India

Telegram has launched a contest with a prize pool of 0,000 inviting participants to create a viral video that showcases Telegram's technological innovations compared to WhatsApp. The contest was announced on May 19, 2025, and submissions are due by May 26, 2025. It is open to global participants, with videos required to be in English and suitable for platforms like TikTok and Instagram Reels. The contest allows the use of AI tools and evaluates entries based on clarity, visual impact, meme potential, and virality. Pavel Durov, the founder of Telegram, has publicly accused WhatsApp of smear campaigns and emphasizes Telegram's commitment to privacy and political neutrality, rejecting government requests to censor political content. The contest aims to expand Telegram's user base and engage content creators by promoting its unique features, which include end-to-end encrypted chats, large group chats, bots, and advanced privacy controls. Winners will be announced in June 2025.

AppWizard

May 17, 2025

Mike Florio: NFL needs to start signing off on schedule-release videos

The Indianapolis Colts retracted their Minecraft-themed schedule announcement video due to a lack of proper copyright permissions from Microsoft and the inclusion of an insensitive clip featuring Tyreek Hill. The Los Angeles Chargers successfully used Minecraft imagery with permission from Microsoft. The New England Patriots featured Dave Portnoy in their video, raising questions about relations between the NFL and Barstool Sports. The NFL does not require teams to submit schedule-release videos for approval, a policy that has been criticized following the Colts' blunder. Pro Football Talk commentator Mike Florio suggested that the league should reconsider this approach to prevent similar issues.

AppWizard

May 14, 2025

Brightika charts $3M expansion into PC and console space

Mobile game publisher Brightika is expanding into PC and console gaming with a commitment of one million dollars to develop new titles. The funding will be allocated over the next 12 to 24 months, focusing on marketing, user acquisition, localization, and community support for indie developers. Brightika plans to offer financial backing, marketing strategies, and operational assistance, including creating demos and trailers for its partners' games. The first PC title from this initiative is Bullet Yeeters, a PvP third-person shooter set to launch in the spring. Brightika will announce the first recipients of its funding during the upcoming Steam Next Fest. Founder Alexander Rodichev highlighted the company's goal to apply its marketing expertise to support developers in the PC and console space.

AppWizard

May 13, 2025

‘A Minecraft Movie’ Is 75th On The Numbers’ ‘All-Time Worldwide Box Office’ List –

A Minecraft Movie has grossed over 9 million globally in six weeks, with approximately 8.9 million from domestic audiences and 0.6 million from international markets. The film stars Jack Black and Jason Momoa and is currently the 75th highest-grossing film in the all-time worldwide box office list.

AppWizard

May 10, 2025

The next ‘Minecraft’ could come from a Niagara College student

Conor MacNeill, a game development professor at Niagara College, highlights the excitement of students presenting their capstone projects at the Welland campus library. The game development program has grown from about a dozen graduates to a large community, now including collaborations with Brock University. Students are now creating VR games, a significant development compared to the program's early years. First-year student Mark Lampman and fourth-year student Dante Bell showcase their projects, with Bell's team, Slugworks, presenting a game called "Green Thing from the Planet Jupiter." This game features a competitive chase between a green alien and a cat, requiring significant time commitment from the team. The GDLaunch event has evolved, with students actively promoting their games through various marketing strategies. Approximately 25 alumni attended, many looking to hire graduates. The gaming industry is expected to grow through 2027, providing promising opportunities for students. After GDLaunch, 64 graduates attended the Level Up Showcase in Toronto, where their game won second place for Achievement in Audio. The event attracted around 5,000 attendees, showcasing the innovation and dedication of the students.

AppWizard

May 7, 2025

‘A Minecraft Movie’ Available Digitally May 13, on Disc June 24

The Minecraft Movie is in development, aiming to blend the game's pixelated world with cinematic storytelling. It will explore themes of adventure, friendship, and creativity, featuring familiar elements of crafting and exploration along with original characters. While casting details are not yet available, there is speculation about high-profile talent involved in the project. The production team is considering innovative marketing strategies to engage the Minecraft community, including interactive experiences and collaborations with content creators. The film has the potential to influence future video game adaptations in cinema.

Winsage

May 7, 2025

The “End of 10” project wants to save aging PCs with Linux instead of Windows 11

As Windows 10 approaches its end-of-life status in October, approximately 240 million PCs will become obsolete, prompting Microsoft to encourage users to upgrade to Windows 11, particularly on devices with Copilot+ technology. The "End of 10" initiative aims to introduce users to Linux, providing a website with instructions for installation and highlighting the benefits of Linux over Windows. Windows 11 requires Intel's 8th-generation processors or AMD's Ryzen 2000 series or newer, leaving many functional PCs, especially those made before 2017, unable to upgrade. The "End of 10" campaign promotes Linux as a viable alternative, emphasizing its compatibility with older hardware, cost-effectiveness, reduced emissions, privacy advantages, and lower susceptibility to malware. The website includes a directory of repair shops for support and offers a DIY installation guide. Despite over half of Windows devices still running Windows 10, the adoption rate of Windows 11 is increasing, indicating a potential shift in user migration.

AppWizard

May 2, 2025

‘The Minecraft Movie’ Tops $825 Million As Biggest Blockbuster Of 2025

The Minecraft Movie has grossed over million as it heads into the weekend, solidifying its position as a leading film in 2025. In its fourth weekend, it has earned more than 0 million globally, with approximately million from international markets and nearly million from domestic audiences. Projections for the fifth weekend suggest a global take of to million, pushing its total earnings beyond 0 million. The film maintains its position at #5 in the box office rankings after a month of release. The success is attributed to the artistry of the Wētā FX team, effective marketing strategies by Warner Bros., and a balance of tone and pacing that appeals to both fans and general audiences. The film is expected to retain its title as 2025’s highest-grossing film until Jurassic World: Rebirth is released, with potential earnings exceeding 0 million by the end of its theatrical run.

AppWizard

April 29, 2025

How ‘Minecraft’ and ‘Sinners’ went viral in completely different ways

Two films, “A Minecraft Movie” and “Sinners,” have achieved notable box office success, largely due to their viral presence on social media. “Minecraft” has grossed 6 million globally with a production budget of approximately million, while “Sinners” has earned 2 million with a budget of million. “Sinners” experienced a 6% drop in domestic earnings in its second weekend, indicating growing popularity. The interactive atmosphere of “Minecraft” screenings has drawn comparisons to the “Rocky Horror Picture Show,” with audience engagement being a significant factor in its success. Warner Bros. has responded to audience feedback by adapting marketing strategies for both films, including collaborations with influencers and in-game activations with Mojang Studios. Influencers played a key role in promoting both films, with a focus on engaging diverse demographics. The successes highlight a shift in audience expectations towards interactive and emotionally resonant theater experiences.