Minecraft is the best-selling game of all time, maintaining its popularity since its launch in 2011. It has remained a paid title while other games have shifted to a free-to-play model. Minecraft has consistently been on the Nintendo Switch eShop's best-selling list since its 2017 release. Mojang producer Ingela Garneij stated that the game's design and monetization strategy were intended as a one-time purchase, calling it "the best deal in the world." A Minecraft movie featuring Jack Black is in development. The name Minecraft: Pocket Edition was inspired by the Nintendo Game Boy Pocket.