AppWizard
August 10, 2025
McDonald’s reported a 2.5% increase in U.S. same-store sales in the second quarter, the highest growth rate since late 2023, driven by the Minecraft Movie Meal promotion. This promotion also contributed to a 3.8% rise in global same-store sales. In the quarter ending June 30, McDonald’s system sales increased by 6%, with revenues of .8 billion and net income rising 11% to .3 billion, or .14 per share. The Minecraft Movie promotion included a Happy Meal for children and an adult meal option featuring either a 10-piece Chicken McNuggets or a Big Mac, along with collectible items. McDonald’s has also introduced value offerings like the McValue Menu and new menu items such as McCrispy Strips to attract customers. The MyMcDonald’s Rewards loyalty program generated billion in sales over the past year, with 0 million in the last quarter. CEO Chris Kempczinski highlighted the significance of technology investments in enhancing the customer experience.
