Kinzoo Messenger is a free social media application for children and families, launched in 2020, with over a million downloads in countries including the US, Canada, the UK, and Australia. The platform focuses on providing a safe environment for kids to connect through talk, text, and games. Its monetization strategy includes in-app currency for purchasing stickers, brand partnerships, and a paid subscription tier for exclusive content. Kinzoo has engaged children through collaborations with popular intellectual properties, achieving significant engagement metrics, such as 423,000 opt-ins for Rovio's Angry Birds and 321,000 for the Dog Man campaign within 20 days. The platform allows children to choose which brands to engage with, providing a secure alternative amid increasing regulatory scrutiny of traditional media.