media sharing

AppWizard
October 28, 2025
Arattai, a messaging app in India, gained significant traction in September and October 2025, reaching over 5 million downloads on certain days and surpassing established platforms like Telegram and Snapchat. Its rise was supported by media attention, endorsements from government officials, and alignment with Prime Minister Modi's Swadeshi initiative. Union Home Minister Amit Shah's switch to Zoho email led to a 100-fold increase in Arattai's traffic within three days. The app offers end-to-end encryption for voice and video calls but lacks full encryption for text messages by default. It has a “secret chat” feature and plans to implement comprehensive encryption. User data is stored in Indian data centers, and the app aims to maintain a privacy-focused approach without relying on public cloud providers. Arattai faces challenges in competing with WhatsApp, which has over 500 million users and offers extensive features such as UPI payments and default encryption. For long-term success, Arattai needs to standardize encryption, enhance its infrastructure, and build an ecosystem with integrated payment solutions and business tools. Overcoming user inertia from WhatsApp, establishing a strong brand identity, and navigating regulatory scrutiny are also critical for its growth.
AppWizard
October 15, 2025
Users of Threads can now engage in conversations with up to 50 participants, featuring personalized chat names and invite links. The platform has expanded its messaging capabilities to include group chats and media sharing options such as photos, videos, GIFs, and stickers. It has integrated privacy features, including a requests folder for unsolicited messages, options to disable direct messages from non-followers, and a hidden folder for harmful content. The messaging functionalities are being rolled out across Europe, with plans for a global rollout. Meta has announced further updates, including improved inbox management tools.
BetaBeacon
October 6, 2025
Fire Emblem Shadows is the latest addition to Nintendo's mobile gaming lineup, featuring tactical turn-based combat on a grid with spells for healing or attacking. The game introduces a traitor system but lacks control over troops. Despite this, it offers a unique take on the series with a paid battle pass system.
Winsage
October 3, 2025
Microsoft is developing a new OneDrive application for Windows 11, featuring a modern interface that emphasizes photo and video viewing alongside traditional file management. The app was discovered as a separate executable file named OneDrive.app.exe within existing OneDrive program files. It will have a new icon in the Taskbar and is designed to be web-based for better cloud integration. The focus on multimedia content indicates a shift towards visual storytelling and media sharing.
AppWizard
October 2, 2025
The Arattai app, developed by Zoho and launched in 2021, has seen a 100-fold increase in user sign-ups due to endorsements from the Indian government and a strong social media presence. It allows multi-device access, including on Android TVs, offers unique features like channels, stories, and a pocket feature for organizing personal content, and operates efficiently on low-memory smartphones and older networks. Arattai is free to use, ad-free, and does not utilize personal data for targeted advertising, contrasting with WhatsApp's practices.
AppWizard
September 30, 2025
Arratai, an instant messaging app developed by Zoho, has quickly become the top app in the social networking category on app stores, experiencing a surge in traffic by 100 times in three days. Daily sign-ups rose from 3,000 to 350,000 in this period. Zoho is enhancing its infrastructure to handle the influx of users and is addressing technical challenges caused by this rapid growth. Initially launched in 2021 as an experimental project, Arattai has gained popularity due to its focus on data privacy and being a "spyware-free, made-in-India" platform. The app offers features such as one-to-one and group chats, voice and video calls, and is compatible with multiple devices. While it currently provides end-to-end encryption for calls, chat encryption is still in development. Zoho is working to resolve issues like delayed OTPs and slower contact synchronization as the app's user base expands.
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