Cookies and data are essential for enhancing user experience in digital services. They are used to deliver and maintain services, monitor outages, protect against spam and fraud, and measure audience engagement. When users choose "Accept All," cookies are also used to develop new services, display and measure advertisements, and present personalized content. If users select "Reject All," cookies are not used for these additional purposes, resulting in non-personalized content and ads based on current content and general location. Personalized content may include tailored video recommendations and targeted ads based on previous activity. Users can find more information and manage privacy settings by selecting "More options" or visiting g.co/privacytools.