IT companies are increasingly focused on enhancing their public image through innovative contributions, particularly in coding. Postgres Professional emphasizes its commitment to open-source development, actively contributing to PostgreSQL with over 40 engineers involved in patches for version 18. The company has established a new office in Novosibirsk Akademgorodok, chosen for its vibrant scientific community and research environment, to invest in the next generation of systems programmers and engineers. Their initiatives include advancing PostgreSQL components, researching performance models, and providing educational programs such as the Postgres Pro Summer School and collaborative projects with local universities. The aim is to foster hands-on experience and mentorship in systems programming, ensuring the development of world-class technology rooted in open-source principles.