Beginning September 1, all mobile phones and tablets sold in Russia must come with the state-sponsored MAX messenger app pre-installed. MAX will be integrated with government services and included in a list of mandatory apps. Additionally, RuStore, Russia's app store, will be required on Apple devices. State media claims MAX has fewer data access permissions than competitors like WhatsApp and Telegram. Starting January 1, LIME HD TV, a Russian-language app offering free access to state TV channels, will be pre-installed on all smart TVs in Russia. MAX has reported 18 million downloads, though some features are still being tested.