Microsoft is promoting the Copilot+ computer, claiming it to be the most powerful Windows PCs ever made with enhanced AI features. The campaign targets Windows 10 users, encouraging them to upgrade by highlighting the exceptional value of Copilot+ devices. Microsoft has introduced full-screen pop-ups to prompt users to upgrade to Windows 11 and emphasizes the significant experience enhancement offered by Copilot+ computers. Currently, only 20 million users engage with Copilot weekly, compared to 400 million users of ChatGPT, indicating a potential for growth in Copilot adoption.