Researcher Tey Bannerman identified 80 distinct instances of the Copilot brand across Microsoft’s products and services, highlighting potential user confusion due to fragmentation. Examples include Copilot in Dynamics 365 Field Service, Viva Glint, GitHub Copilot Workspace, and Microsoft Fabric. Each Copilot serves different functionalities, but this approach complicates the user experience, as seen with differences between Copilot in Microsoft Word and the general Copilot application in Windows. Microsoft has expressed intentions to streamline Windows 11 and reduce AI features, suggesting opportunities for simplification in its Copilot offerings.