Microsoft's strategy Archives

Winsage

June 9, 2025

Why the ROG Xbox Ally and Ally X have Valve in their sights, not Nintendo

Microsoft has announced its first Xbox co-branded handheld devices, the ROG Xbox Ally and Ally X, in collaboration with Asus, set to launch in the holiday season of 2025. Pricing details are not yet available. The Xbox Ally is designed as a generalist device, while the Xbox Ally X targets high-performance gamers, both powered by AMD processors and equipped with Windows 11. They feature Xbox-branded buttons, a gaming interface, and access to Xbox Game Pass, along with the ability to stream console libraries via Xbox Cloud Gaming and Remote Play. The user interface is similar to that of Xbox consoles, with ergonomic grips inspired by Xbox controllers. Accessibility features from Xbox and Windows will be included, and the Xbox Play Anywhere initiative will allow games to function across PC, console, and cloud platforms. The launch will occur in multiple countries, including the US, UK, Japan, and several European nations, with plans to expand to additional territories. The devices aim to provide a unified gaming library for users with both PC and Xbox consoles, enhancing the existing ecosystem. The introduction of Windows 11 is highlighted as a key feature, offering access to games not available elsewhere. The ROG Xbox Ally and Ally X are positioned to compete with existing handhelds like the Steam Deck, with a focus on appealing to both console and PC gamers. Sales of Windows PC handhelds reached approximately 1.2 million units by the end of 2024.

Winsage

June 6, 2025

Microsoft’s latest campaign to push Windows 10 users to Windows 11 has a sinister feel to it

Microsoft is urging users to transition to Windows 11 as support for Windows 10 will officially end on October 14, 2025. The company emphasizes the importance of upgrading to Windows 11 or purchasing a new PC to "stay on the right side of risk" due to the cessation of security updates for Windows 10. A promotional video on the official Windows YouTube channel highlights these points and encourages users to upgrade to Windows 11 Pro PCs with Intel vPro technology. The messaging has received mixed reactions, with some users expressing discomfort with its tone.

Winsage

May 22, 2025

Can Microsoft Turn PC And Cloud Dominance Into AI Supremacy?

Microsoft is advancing an "agentic" future in enterprise computing by leveraging its strengths in Windows PCs and Azure cloud. At Build 2025, executives presented a vision of an "open agentic web" where intelligent software agents operate across devices and applications. Currently, 15 million developers use GitHub Copilot, and 90% of Fortune 500 firms have developed AI agents using Microsoft tools. GitHub Copilot is evolving into a proactive coding agent capable of performing complex development tasks autonomously. Azure AI Foundry is introduced as a unified environment for AI applications, hosting over 1,900 AI models and enabling enterprises to select optimal models for their needs. Windows is transforming into an AI platform with features like AI-driven shortcuts and local AI model access. The Model Context Protocol (MCP) and NLWeb are central to Microsoft's strategy, promoting openness and interoperability among AI agents. Copilot Tuning allows organizations to customize AI agents for specific business contexts, while Copilot Studio supports multi-agent orchestration. Microsoft's integrated AI approach contrasts with competitors like Google and Amazon, positioning it as a leader in providing comprehensive AI solutions.

Winsage

May 15, 2025

3 reasons Windows 11 is the best advertisement Linux ever had

Windows 11 requires TPM 2.0 support for installation, creating compatibility issues for users with older hardware, even if the hardware is otherwise capable of running the OS. Many users are still on Windows 10 as the support deadline approaches, with some considering Linux as an alternative since it does not impose TPM 2.0 restrictions. Linux distributions can be installed on machines lacking TPM 2.0, allowing users to retain their existing hardware. Older CPUs, typically from Intel's 7th generation or earlier, are often incompatible with Windows 11 but can run Linux efficiently, sometimes improving application performance. Linux offers more customization and less bloat compared to Windows, appealing to users frustrated with Windows 11's limitations. The shift to Windows 11 has prompted some users to explore Linux as a viable alternative.

Winsage

May 12, 2025

Microsoft makes another pitch for React Native in confusing world of Windows desktop development

Microsoft is advocating for the use of React Native to simplify Windows desktop development, promoting it as a viable solution for building native applications. React Native, originally developed by Facebook, allows code written in JavaScript to be rendered natively on iOS and Android, and Microsoft aims to extend these benefits to Windows. The company is addressing developer confusion by providing guidance and resources for integrating React Native into Windows development. Microsoft is also investing in enhancing React Native's capabilities for Windows, including performance improvements and library expansions, to attract and retain developers.

AppWizard

May 1, 2025

PC gaming can’t stop getting Ws, as Microsoft shares it’s being weighed down by console and hardware revenue woes

Gaming revenue increased by 5% (6% when adjusted for currency), while Xbox content and services revenue grew by 8%. However, Xbox hardware revenue declined by 6% (5% CC) and experienced a 30% drop between early 2024 and early 2023. Microsoft has acquired game studios, including Blizzard and Bethesda, but faces challenges such as layoffs and a lack of compelling console exclusives. Current standout titles on Xbox Game Pass do not require an Xbox purchase, reflecting a trend where console exclusivity is becoming less relevant, except for Nintendo.

Winsage

April 5, 2025

I hope these 3 long-lost Microsoft Windows 8 features stay gone forever

Windows 8 introduced a new interface that replaced the traditional Start Menu with a full-screen tile layout, leading to negative user feedback due to its touchscreen optimization and disruption of productivity for desktop users. The tile interface featured constantly updating tiles that distracted users, while Metro apps had a restrictive design that complicated tasks like image editing. The Charms bar was criticized for unintentionally activating and interrupting workflows. Despite some improvements like Fast Startup, the overall reception was poor, prompting Microsoft to release Windows 8.1, which reintroduced the Start Button. The subsequent launch of Windows 10 received a much more favorable response, indicating a shift in Microsoft's strategy away from the controversial elements of Windows 8.

Winsage

April 3, 2025

Microsoft at 50: how adaptability under Nadella is paying off

Bill Gates and Paul Allen founded Microsoft fifty years ago to sell a version of the Basic computer language for the Altair. Microsoft has evolved from its initial focus on PC software to commanding a vast network of global data centers and recently investing in generative AI. The company faced challenges from the rise of the internet and smartphones, which shifted focus away from PCs, leading to stagnation in its stock price. Satya Nadella became CEO in 2014 and shifted Microsoft towards a cloud-first strategy, embracing open-source software and partnering with OpenAI for exclusive access to AI models. Under his leadership, Microsoft has adapted to changes in the tech landscape, although the impact of generative AI remains uncertain. Since Nadella's appointment, Microsoft's stock price has increased tenfold, raising its market value to nearly .8 trillion.

Winsage

March 4, 2025

CCI Dismisses Antitrust Complaint Against Microsoft Over Windows Defender

The Competition Commission of India (CCI) investigated an antitrust complaint against Microsoft regarding its bundling of Microsoft Defender with the Windows operating system. The complaint, made by an anonymous informant, claimed that this practice hindered independent antivirus software developers. Key concerns included access to APIs, integration pathways, and default settings that limited third-party antivirus solutions. Microsoft defended its practices by stating that Defender is part of Windows at no extra cost and that users can install third-party antivirus programs, which can be set as the default. The CCI found no merit in the allegations, concluding there was insufficient evidence of anti-competitive behavior and that users have the freedom to choose their antivirus solutions.

AppWizard

March 1, 2025

Popular messenger closes forever after 20 years of operation

Skype will be shut down in May. Microsoft Teams is being promoted as the alternative platform for calls and chats. Skype was launched in 2003, acquired by Microsoft in 2011, and has undergone various changes, including the discontinuation of Skype for Business. Despite updates, Skype struggled to achieve significant success compared to competitors. Microsoft Teams, introduced in 2017, combines various communication features and is integrated with Microsoft 365 services, targeting both business and educational users.

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