Microsoft’s strategy

Winsage
August 10, 2025
Lawrence Klein, a San Diego resident, has filed a lawsuit against Microsoft challenging the company's decision to discontinue support for Windows 10 in October. Klein argues that Microsoft should maintain free support for Windows 10 until its user base falls below 10% of all Windows users, claiming the discontinuation pressures users to purchase new devices and helps Microsoft establish a monopoly in the generative AI market. As of April 2025, Windows 10 users make up approximately 52.94% of all Windows users, while Windows 11 adoption has been slow. Klein estimates that over 240 million devices may become obsolete due to Windows 11's hardware requirements, leading to increased e-waste. He criticizes Microsoft's strategy as atypical, noting that the transition to Windows 11 is being mandated only four years after its release, and he describes Windows 11 as "wildly unpopular." Klein seeks judicial intervention to stop misleading advertising, ensure clear communication about support discontinuation, and mandate continued updates for Windows 10 at no extra cost until its user base declines significantly. Klein is only requesting reimbursement for attorney's fees.
Winsage
August 3, 2025
Microsoft will phase out support for Windows 11 SE in October 2026, with no further feature updates following version 24H2. Devices running Windows 11 SE will continue to function but will not receive software updates, technical assistance, or security fixes after this date. The Surface Laptop SE, priced at 9, will not support the full version of Windows 11.
Winsage
August 2, 2025
Microsoft will discontinue updates for Windows 11 SE, a version of the operating system aimed at competing with ChromeOS in education. This was announced through a support document, which stated that Windows 11 SE will not receive the upcoming Windows 11 25H2 update. Support for Windows 11 SE, including updates and security fixes, will end in October 2026. Microsoft recommends users transition to devices that support other editions of Windows 11 for ongoing support.
Winsage
July 25, 2025
Microsoft is encouraging Windows users to switch from Google Chrome to its Edge browser by promoting its integration with Windows and highlighting AI-powered tools, productivity enhancements, and security features. A key feature in this campaign is Recall, which captures screenshots and indexes content for easy retrieval. Recall has faced privacy concerns, leading to improvements in its relaunch, including better redaction of sensitive information. Brave has responded by disabling Recall by default for its users and implementing measures to ensure its tabs are treated as private, preventing Recall from capturing their content. Currently, Brave holds just under 2% of the desktop browser market, while Chrome has nearly 70%.
AppWizard
July 16, 2025
Xbox enthusiasts can stream select titles on PC through the Xbox PC app, currently available to Xbox Insiders with a Game Pass Ultimate subscription. This feature allows subscribers to stream their owned titles, including over 250 games, some of which are not part of the Xbox Game Pass catalog. The streaming does not require an Xbox console, as games are accessed directly from Microsoft's cloud servers. This capability is part of Microsoft's strategy to enhance game streaming, known as Project Lapland, and aims to expand the library of supported games.
AppWizard
July 16, 2025
Microsoft's Xbox division is testing a new feature that allows users to stream their personally owned games through the Xbox PC app, eliminating lengthy installations. This feature is currently available to Xbox Insiders with a Game Pass Ultimate subscription and enables players to access their game libraries on Windows devices using cloud technology. The app manages processing on remote servers, conserving local storage and reducing download times. This initiative is part of Microsoft's strategy to unify its gaming ecosystem and respond to competition from services like Nvidia's GeForce Now and Amazon's Luna. The feature aims to democratize access to games without requiring a subscription for owned titles. Challenges include reliance on internet connectivity and privacy concerns regarding cloud data management. If successful, this could lead to broader integration across Xbox platforms, including smart TVs. Feedback from Insiders will influence the rollout pace.
Winsage
July 3, 2025
Windows 10 PCs are receiving an update identified as KB5001716, which is part of Microsoft's strategy to prepare users for the eventual end of Windows 10. This update is being rolled out to PCs running Windows 10 versions 22H2 and 21H2, with the latter already having reached its end of support. Users may receive notifications about issues that could affect Windows Update's ability to keep their devices secure, including alerts that their version of Windows is nearing the end of its support lifecycle. The official end of Windows 10 is set for October of this year. Microsoft is managing notifications to minimize disruption to users. If users experience issues with the update, they can resolve it by uninstalling the existing KB5001716 from Windows Update.
AppWizard
June 24, 2025
Microsoft is integrating PC games into the Xbox PC app, starting with access to the Steam library. The updated Xbox app, available through the “Insider Hub” program, allows users to see games from supported PC storefronts in their library. However, some users have reported issues with the app not recognizing their Steam games. Microsoft plans to integrate additional PC storefronts in the future. This development coincides with the upcoming launch of the ROG Xbox Ally, a handheld gaming device running Windows 11, which aims to compete with the Steam Deck. This move reflects Microsoft's strategy to focus on software and services over hardware sales.
Search