Microsoft is promoting its Bing search engine and Edge browser by offering Windows users 1,300 Rewards points to discourage them from using competitors like Google Chrome. When users search for "Chrome" on Bing, they see ads for Edge that highlight the opportunity to earn these points, which can be redeemed for gift cards or donated to non-profits. The ads specifically target Chrome users, with no similar promotions for other browsers like Opera or Firefox. The Browser Choice Alliance has criticized Microsoft for incentivizing users instead of competing fairly. Additionally, Microsoft runs ads for Edge every two weeks, promoting it as a superior option that uses Chromium technology, offers Microsoft Rewards points, and features like a VPN, while also showcasing AI personalization capabilities.