Moozi and Dentsu Redder launched Mooziland, Vietnam's first branded Minecraft universe, to support the relaunch of Moozi's children's milk range and engage the Gen Alpha demographic. The campaign ran from April to July 2026, featuring seven interactive islands representing Moozi's milk flavors, inspired by Australian ecosystems. Children participated in a seven-week journey with quests and discoveries, complemented by the nationwide Moozi Fest. The campaign generated over 53 million impact views, 700,000 engagements, and a 30% growth in total channel value. The initiative aimed to create an enjoyable experience for children while reassuring mothers about the brand's quality.
The Epic Games Store will offer two complimentary games for free until Thursday, May 14, at 4 PM BST. The games are exclusive to PC but can be played on devices like the Xbox ROG Ally in Windows Mode. The titles available are:
1. Arranger: A Role-Puzzling Adventure - A puzzle RPG where players help the protagonist, Jemma, restore balance to her world by solving various tasks. The game has a user rating of 92% on Steam and takes approximately five to eight hours to complete.
2. Trash Goblin - A shopkeeping game where players, as a goblin, clean and restore trinkets for sale. It features 40 NPCs, over 120 quests, and more than 20 hours of story content, with a Steam rating of 88%.
Both games are valued at just under , with each typically retailing for .99.