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Everything to Know About the ASLC’s Showing of ‘A Minecraft Movie’
AppWizard
November 10, 2025

Everything to Know About the ASLC’s Showing of ‘A Minecraft Movie’

The Askew Student Life Center (ASLC) at Florida State University hosted a complimentary screening of Warner Bros. Pictures’ A Minecraft Movie on Saturday, November 8, with doors opening at 9 p.m. The film, which debuted on April 4, has a runtime of 101 minutes and features a cast including Jason Momoa, Jack Black, and Jennifer Coolidge. It follows a group of humans who enter a Minecraft portal and embark on an adventure with the character Steve, exploring themes of familial bonds, betrayal, and true love. The ASLC organized Minecraft-themed activities starting at 5 p.m. on November 8, including crafts, karaoke, and a scavenger hunt. Movie screenings at the ASLC are free for students with an FSUID card, while non-students must purchase tickets. Concessions are available at lower prices than typical theaters.
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AppWizard
May 21, 2025

Doritos and Minecraft Movie Mixed Reality Campaign Ends with a Golden Chip

A mixed reality campaign called ‘The Nether Lands’ promoted ‘A Minecraft Movie’ and positioned Doritos as the ultimate movie snack. The campaign was initiated by United Playgrounds, with creative direction from Fitzroy and real-time activation by Livewall, while immersive tech was developed by Beyond. It launched on March 28 with a full-scale Minecraft portal in Amsterdam’s Museumplein, allowing players to collect resources and battle Piglins using their phones for a chance to win an 18-karat gold Dorito chip worth €1,000. The activation expanded to cinemas, train stations, and over 135 DOOH screens in the Netherlands and Belgium, enabling anyone with a bag of Doritos to access an AR-powered Minecraft adventure. The campaign gained global attention, particularly in Times Square and Piccadilly Circus, and was covered by international media. Key results included 400,000 unique interactions, 42.5 million impressions, a 185% lift in association with “movie nights,” and a 27% increase in brand preference.
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