Meta is integrating AI-powered profiles into its social media platforms, including Facebook, Instagram, Messenger, and WhatsApp. Messenger has launched an “AI Studio” for users to create and manage their own AI personas for conversations. WhatsApp is also introducing an AI Studio for user interaction with AI bots. Instagram is enhancing this trend with AI options in its “Create” tools, allowing real-time character creation and customization. Meta plans to introduce millions of AI profiles that mimic real users, complete with bios and the ability to post and comment, which raises concerns about user awareness and potential psychological impacts. The integration of AI bots may influence engagement metrics and app usage while also raising ethical questions about social interaction. There are concerns about the mental health implications of social media use, especially in light of rising AI-generated misinformation. The competitive pressure for innovation in AI development is influencing the approach taken by social media companies.