Richard Garriott, co-founder of Origin Systems and creator of the Ultima RPG series, attended the 1989 Computer Game Developers Conference as a business strategist. He discussed the decline in sales of in-depth PC RPGs and strategy games, attributing it to decreased PC hardware sales and "product proliferation," where the number of new titles increased significantly, leading to lower sales per title. Garriott noted that while the computer game industry saw a 15-25% annual sales increase, the number of new titles rose by 25-50%, causing confusion among consumers. He expressed concern about the quality of games and the need for publishers to understand these market dynamics. Garriott emphasized the importance of developing unique, high-quality products that cannot be easily replicated on consoles.