AppWizard
August 25, 2026
Google claims that foldable phone users spend 14 times more on in-app purchases compared to users of standard smartphones. The Pixel 11 Pro Fold is priced at ,900, while the regular 11 Pro starts at ,100, indicating that consumers of foldable devices are likely to invest more in both hardware and software. Although specific dollar amounts and detailed breakdowns of these purchases are not provided, in-app purchases can include subscriptions and virtual currency for games. Despite foldable phones representing a smaller market segment, their users are inclined to spend significantly more on applications. The reasons for this elevated spending may relate to the demographic of foldable phone users, who may have more disposable income.