mobile services

AT&T is collaborating with Gigs, a Mobile Virtual Network Enabler (MVNE), to integrate prepaid services into existing applications and platforms, allowing companies to offer mobile services without creating a standalone brand. Early adopters include fintech companies like Klarna and OnePay. Gigs-powered services can openly advertise their use of AT&T’s network, contrasting with traditional prepaid brands that often obscure their network affiliations. This initiative reflects a trend among major carriers to enable independent companies to launch wireless offerings, following T-Mobile's "Your Name, Our Wireless" program. AT&T's VP suggests that telecommunications and consumer technology will converge, allowing mobile plans to be managed within various applications. However, there are concerns about customer service quality in an app-driven model, particularly for less tech-savvy users.