mobile storefront

BetaBeacon
July 15, 2026
Google's grip over the Play Store was ruled as an illegal monopoly, leading to the opening up of Android to approved third-party app stores. This change allows developers to use their own payment systems and skip Google's cut in many cases, making it easier for other app stores to compete. This is significant news for Xbox, as it now has the opportunity to launch its own mobile game store on Android, which has been a goal for the company for years. The loosening of rules on Android provides Xbox with a chance to bring its mobile store to life and potentially increase revenue by selling games directly, running promotions, and offering better prices without Google taking a cut. The history of Xbox's fight against Google and Apple in the mobile app store market is also highlighted, with Xbox having faced obstacles in launching its mobile store features on Android in the past. With the recent changes, Xbox now has fewer roadblocks in its way and a real opportunity to establish a mobile storefront on Android.
BetaBeacon
March 19, 2026
Epic Games and Google have settled their dispute, allowing Fortnite to return to the Play Store on March 19. Google reduced its commission on in-app payments, and Epic Games agreed not to make negative comments about the Play Store publicly until 2032. Fortnite Save the World will become free-to-play in April.
BetaBeacon
November 6, 2025
Nintendo has launched a mobile storefront app for iOS and Android called the Nintendo Store, allowing users to track and purchase games for the Nintendo Switch and Switch 2 consoles.
BetaBeacon
September 25, 2025
Eastern Exorcist is a unique blend of 2D side-scrolling gameplay and action RPG elements. The game's hand-drawn art style enhances the immersive experience. For a limited time, the game is available for free on Android and iOS platforms until October 2 at 15:00 UTC, but only EU citizens can claim it on iOS or iPadOS. Players can acquire the game on Epic Games' mobile storefront or redeem both versions simultaneously.
AppWizard
October 11, 2024
Microsoft will allow users to purchase games directly through its Xbox app on Android starting in November. This decision follows a court ruling requiring Google to open its Play Store to third-party stores for three years. Xbox aims to enhance consumer choice and flexibility within the gaming ecosystem. Initially, the Xbox app will feature first-party games like Minecraft and Candy Crush, with plans to include third-party games later. Additionally, Xbox has merged its main app with the Xbox Game Pass app for a more cohesive user experience.
AppWizard
October 11, 2024
Microsoft has merged the Xbox App with the Xbox Game Pass app, allowing users to purchase games directly and access Xbox Cloud Gaming on Android devices starting November 1, 2024. This change follows a court ruling requiring Google to open its U.S. mobile storefront. The Xbox App will serve as the central hub for gaming on mobile, while users can access cloud gaming at Xbox.com/play. Microsoft also plans to launch an Xbox Mobile Store, expected in July 2024, featuring first-party titles and eventually third-party games.
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