Smart has partnered with streaming platforms CignalPlay, iWant, VivaOne, and WatchApp to provide affordable entertainment options for mobile users. The partnerships include Direct Carrier Billing, allowing payments through Smart airtime load or postpaid billing. CignalPlay offers "sachet subscriptions" starting at PhP 20 for microdramas, while Viva One provides over 400 shows with plans from PhP 99 per month and is launching Viva Movie Box for microdramas. WatchApp offers content starting at PhP 5, allowing 90 minutes of streaming. iWant has a basic plan starting at PhP 35 and features a refreshed interface and a user interface for vertical content.