In the third quarter of 2025, global desktop and notebook shipments reached 72 million units, a 6.8% increase from the previous year. Notebook shipments rose by 4% to 57.2 million units, while desktop shipments surged by 17% to 15.2 million units. This growth is attributed to the upcoming end-of-support deadline for Windows 10, prompting demand for upgrades. A September 2025 survey indicated that only 39% of B2B customers had upgraded their PCs, with 18% planning to continue using Windows 10 after the deadline. Key industry players like Qualcomm and Intel are launching new products, with CES 2026 expected to highlight innovations in PC technology.
In terms of vendor performance for Q3 2025:
- Lenovo shipped 19.4 million units (26.7% market share, 17.4% growth).
- HP shipped 15.0 million units (20.7% market share, 10.7% growth).
- Dell shipped 10.1 million units (14.0% market share, 2.6% growth).
- Apple shipped 6.6 million units (9.0% market share, 4.3% growth).
- Asus shipped 5.8 million units (8.0% market share, 7.1% growth).
- Others accounted for 15.6 million units (21.6% market share, -3.8% growth).