monetise

WhatsApp, with nearly three billion monthly active users, is set to introduce paid advertisements for the first time, moving away from its previous ad-free policy. This initiative, led by its parent company Meta, will include ads in the app's "status" section, similar to Instagram Stories, while ensuring that private conversations remain secure and encrypted. Businesses can promote content in the updates tab and charge users for premium content, with WhatsApp taking a 10 percent commission. Limited metadata, such as location and user interactions with ads, will be shared with advertisers, but sensitive information will remain confidential. Users who do not engage with status updates or channels will not see ads in their inbox. Meta's decision comes amid competition from platforms like TikTok and YouTube and regulatory scrutiny, including a lawsuit from the FTC regarding its acquisition of WhatsApp and Instagram. The introduction of advertising and subscription features aims to tap into WhatsApp's business potential, although it may face mixed reactions from users concerned about privacy.