Stephen "Blue" Heaslip established Blue's News in the 1990s, driven by a passion for gaming rather than profit. The site has maintained a consistent output, with Heaslip posting 12,313 articles last year alone, and has only gone 22 days without a post since July 1996, achieving a 99.8% hit rate. Heaslip has authored 94% of the site's content, which has garnered over a billion views. Despite facing personal challenges, such as a car accident in 2021, he continued to deliver content using voice recognition software. Heaslip has turned down offers from major media outlets, prioritizing the relationship with his readers and the intrinsic value of writing.