monetization

AppWizard
July 6, 2025
Developer Unknown Worlds has announced a leadership transition, with co-founder Max McGuire departing and Steve Papoutsis appointed as the new head of the studio. This change has led to mixed reactions from the Subnautica community, including calls for a boycott of Subnautica 2. The announcement did not provide details about the reasons for the departures of key figures. The studio reassured fans that Subnautica 2 will not shift to a live service model or change its monetization strategy. Unknown Worlds emphasized the commitment of the remaining development team and requested patience from fans as they navigate this transition.
AppWizard
July 5, 2025
Stephen "Blue" Heaslip established Blue's News in the 1990s, driven by a passion for gaming rather than profit. The site has maintained a consistent output, with Heaslip posting 12,313 articles last year alone, and has only gone 22 days without a post since July 1996, achieving a 99.8% hit rate. Heaslip has authored 94% of the site's content, which has garnered over a billion views. Despite facing personal challenges, such as a car accident in 2021, he continued to deliver content using voice recognition software. Heaslip has turned down offers from major media outlets, prioritizing the relationship with his readers and the intrinsic value of writing.
BetaBeacon
July 1, 2025
- Android gaming ecosystem has evolved significantly in the last decade, offering a wide range of gaming experiences. - Android game development has reshaped the way entertainment is consumed on mobile devices. - Android offers advantages such as device diversity, open-source flexibility, monetization freedom, robust development tools, and global reach. - Key trends shaping Android game development in 2025 include cloud gaming integration, AI-powered game design, cross-platform play, AR and VR capabilities, and the continued dominance of hyper-casual games.
AppWizard
June 30, 2025
We Love Every Game is a platform created by Boston-based Totally Human Media to help players discover quality PC games on Steam, which sees nearly 20,000 new titles each year. The initiative is led by Ichiro Lambe, a game developer with 30 years of experience, including founding Sony Online Entertainment Denver and Dejobaan Games. The platform recommends games that have at least an 80% positive review rating on Steam with a minimum of 30 reviews. It aims to connect gamers with titles that match their preferences and is exploring the use of generative AI to summarize game content. The founders plan to expand the platform to include other forms of entertainment media and are seeking a sustainable business model that respects user experience.
AppWizard
June 27, 2025
Ubisoft is implementing changes to the Renown currency in Rainbow Six Siege X in response to player feedback about reduced Renown rewards, especially after match losses. This decline in rewards has raised concerns among veteran players regarding a potential shift towards monetization in the game's free-to-play model. Renown is crucial for unlocking new operators and acquiring skins without additional costs. Ubisoft's Karpazis acknowledged the community's concerns and stated that they are analyzing data to ensure XP boosters remain effective. Players can expect further adjustments as the developers listen to feedback. Siege X features a new 6v6 mode called Dual Front, which allows for respawns and combines attackers and defenders on the same team.
AppWizard
June 27, 2025
Ubisoft is responding to player feedback about changes in Renown currency in Rainbow Six Siege X, which has seen diminished payouts, particularly after match losses. This change coincided with the game's transition to a free-to-play model. The introduction of a new cosmetic bundle available only with premium R6 Credits has raised concerns about increased monetization. Ubisoft is also aware that XP boosters have become less effective under the new progression system and is evaluating player feedback on this issue. Siege X is an evolution of the existing game, featuring a new 6v6 mode called Dual Front that allows for respawns and includes both attackers and defenders on the same team.
AppWizard
June 18, 2025
Splitgate 2 is a multiplayer first-person shooter developed and published by 1047 Games, featuring portals in its gameplay. It is free-to-play and offers cosmetic bundles and a battle pass, and is compatible with the Steam Deck. The game includes a class system with three distinct classes, each having unique abilities, but with minimal differences in weaponry. The maps are designed with narrow corridors and expansive plazas but lack depth and character. The monetization strategy includes multiple tiers of season passes and a cosmetic store, which some find excessive. The battle pass system feels uninspired, and the game struggles to differentiate itself in the battle royale genre, leading to a repetitive gameplay experience.
AppWizard
June 17, 2025
WhatsApp plans to introduce advertisements within its messaging app, specifically in the Updates tab, while ensuring that personal chats remain free of commercial content. This decision is part of parent company Meta Platforms' strategy to generate new revenue streams. WhatsApp reassured users that personal messaging, calls, and statuses will remain end-to-end encrypted and not used for ad targeting. This move marks a departure from the original ad-free vision set by WhatsApp's founders. Advertisements will be based on non-sensitive data, such as age, language, location, and interaction with ads. WhatsApp also unveiled three monetization features, emphasizing the importance of monetizing the app as part of Meta's broader strategy to diversify advertising revenue across its platforms.
AppWizard
June 17, 2025
WhatsApp will soon introduce ads in the Updates tab of the app, while ensuring that personal messaging experiences remain unchanged and free from advertisements. The ads will be targeted based on user attributes such as age, location, and language, but will not utilize personal messages or calls for targeting. Additionally, WhatsApp has launched two monetization features: Channels, allowing creators to charge subscription fees for exclusive updates, and promotional services for business owners to enhance channel visibility.
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