monthly active users Archives

AppWizard

July 10, 2026

The next big addition to T-Life app sounds an awful lot like targeted advertising

T-Mobile has made the T-Life app central to its retail operations, requiring all transactions in physical stores to be conducted through it. The company plans to enhance the app with richer account profiles and interest-based preferences for personalized user experiences, including recognizing customer birthdays. There are concerns about data privacy and the potential use of enhanced data collection for marketing, especially given T-Mobile's history of data breaches. The company has been asked about data sharing and security measures. New features for T-Mobile Tuesday have been introduced, including weekly participation streaks and support for Spanish-language users. A major app update earlier this year improved loading times by 30% and allowed users to change phone numbers. T-Mobile reported record engagement with the app, with increased daily, weekly, and monthly active users.

Winsage

June 26, 2026

Your Windows 10 PC just quietly got another year of free support

Microsoft has extended the security updates for Windows 10 users by an additional year, with the new end date for the Extended Security Updates (ESU) program set for October 12, 2027. This extension applies automatically to existing ESU enrollees, and new users can sign up until the deadline. The change was confirmed by a Microsoft spokesperson in an editor's note added to a blog post. The extension does not apply to corporate Windows deployments, which require costly ESU subscriptions that extend support until October 2028.

BetaBeacon

June 25, 2026

LDPlayer 14 officially launches, redefining the Android gaming experience on PC

LDPlayer 14 was released on June 25, 2026, promising enhanced compatibility, improved performance, and a more stable gaming experience for mobile gamers worldwide.

BetaBeacon

June 20, 2026

Epic Games Store 2026: $400M Record, 317M Users [AU]

Total revenue from the Epic Games Store reached .16 billion in 2025, up 6 per cent from .09 billion in 2024 and 22 per cent from 0 million in 2023.

AppWizard

June 20, 2026

Rockstar Games Launcher 2026: 18.3M Players, GTA 6 PC Signals

As of January 2026, the Rockstar Games Launcher has 18.3 million monthly active users engaged with Grand Theft Auto V. A software update on March 31, 2026, introduced support for Windows 11 and various performance improvements. The anticipated launch of GTA 6 is scheduled for November 19, 2026. Since its launch in September 2019, the launcher has focused exclusively on Rockstar titles, facing competition from platforms like Steam and Epic Games Store. As of March 2026, GTA Online recorded 17.9 million players across major platforms, with 4.2 million daily active users. In 2026, PC players accounted for 42% of GTA V's global player base, translating to approximately 7.7 million monthly active PC players. The March 2026 update included enhancements such as an upgraded embedded browser and a new Discord Social SDK. Players in Brazil faced restrictions on purchasing through the launcher due to local consumer protection laws. The GTA+ subscription service had 878,284 active subscribers as of early 2026.

Winsage

June 20, 2026

Microsoft is killing the Microsoft account lock-in across products, Windows 11 may be next

Microsoft is introducing a feature in Microsoft Edge that allows users to sign in with a Google account, expected to roll out in July 2026 for Windows and macOS. This change signifies a shift from the previous requirement of a Microsoft account for various services. Users will see their Gmail address on the Edge profile card after signing in, and synchronization will be enabled. Microsoft has also allowed users to create a Microsoft account using a Gmail address, although this option was not widely known. Additionally, Microsoft is considering removing the mandatory Microsoft account sign-in during the Windows 11 setup process, responding to user feedback. The introduction of Google account sign-in aims to attract Chrome users and ease their transition to Edge.

Winsage

June 13, 2026

WhatsApp is eating 1.2GB RAM on Windows 11, even as Microsoft kills web app slop

WhatsApp for Windows, despite having a large user base of 3 billion globally and 1.6 billion on Windows, suffers from significant performance issues, including high RAM usage (400 MB before logging in and up to 1.2 GB while idling), slow message delivery, and a choppy scrolling experience. The app operates as a web wrapper using the WebView2 framework, which leads to inefficient resource consumption compared to native applications. Users across various hardware configurations report freezing, delayed messages, and instability. Microsoft’s Teams app also faces similar performance challenges due to its reliance on the same framework. There is a growing concern about the trend of developers opting for web applications over native ones, driven by a lack of trust in native frameworks. Despite Microsoft's push for native app development through WinUI, there is currently no native version of WhatsApp for Windows, while Meta has developed optimized versions for other platforms.

AppWizard

June 9, 2026

[Exclusive] Asia Game Buzz & GameDev Reports: China’s Steam & PC Gaming Market in 2025

The Chinese gaming market is valued at approximately .6 billion and is projected to have over 683 million players by the end of 2025, with 42.4 million users on the Steam platform. Client-based PC games make up about 22.28% of the market, equating to around .5 billion, while the legal console market is estimated at .1-1.2 billion for 2025. Steam holds 87% of all monthly active users in the PC and console market, while PlayStation, Nintendo, and Xbox account for 6%, 5%, and 2%, respectively. As of the end of 2022, there were over 16.7 million console players in China, with total console revenue reaching approximately .3 billion. Major gaming events like ChinaJoy and Bilibili World attracted over 410,000 and 300,000 visitors, respectively, in 2025. The demand for gaming merchandise is growing, with over 100 million users searching for related products by 2025. Heybox is the primary distribution channel for PC keys, with TapTap and Sonkwo also gaining popularity. Effective marketing relies on platforms like Heybox, Bilibili, and Douyin, while Xiaohongshu and Weibo remain influential. The leading game genres in China include action/shooters (33%), RPG/adventure (24%), and simulation/management (16%).

AppWizard

May 16, 2026

How Poppy Playtime made ‘free game, paid DLC’ work on PC

GameDiscoverCo held its annual offsite gathering, discussing various industry developments. Footprints.gg reported significant buzz for Forza Horizon 6 ahead of its launch, with GTA 6 also trending due to trailer speculation. Xbox plans include Project Saluki, a new Game Pass tier for the Chinese market, and Positron, potentially introducing a disc-to-digital entitlement program. Steam's bundle discounting interface has sparked discussions about pricing strategies. The PlayStation Plus Game Catalog for May includes Star Wars Outlaws and Red Dead Redemption 2. Roblox is experiencing shifts in user-generated content rights and cost models. The Source 2-powered s&box has launched on Steam, but interest is waning. Hushcrasher's analysis indicates rising game production costs are due to project scope rather than base costs. Concurrent user metrics suggest week one sales can reach 20 times peak concurrent users. Poppy Playtime, a horror puzzle game, has expanded from a free title to four paid chapters, with Huggy Wuggy becoming a popular character. Mob Entertainment, founded by brothers with a background in 3D animation, has seen Poppy Playtime Chapter 5 sell 408,000 copies on Steam and 19,000 on Epic Games Store. The free base game has 2.76 million downloads on Steam since the chapter's release. The franchise's revenue from four DLCs exceeds a million on Steam, with potential total revenue approaching 100 million when including console and mobile sales. The development team employs a parallel strategy for annual chapter releases, with varying DLC structures across platforms. The pricing of DLC has increased over time, reflecting greater ambition in production. Game director Bryce Clark emphasizes balancing puzzles and chase sequences to enhance player experience.

AppWizard

May 15, 2026

Netflix is about to flood its app with more ads, so brace yourself

Netflix plans to enhance its advertising strategy by introducing additional ad placements within its "Clips" feed and podcasts. The company reported that its ads now reach 250 million global monthly active users, with over 80% of ad-supported members engaging with ads weekly. Netflix has expanded its ad-supported tier to 15 new countries, including Colombia, Ireland, Peru, Norway, and the Philippines. The company reported .5 billion in ad revenue at the end of 2025, marking a 16% year-over-year growth. However, it also raised subscription prices, with the Standard with Ads plan increasing from .99 to .99, the Standard Ad-Free plan rising to .49, and the Premium tier increasing to .99.