Ice Cube is the face of a Minecraft commercial, where he humorously introduces himself and promotes the idea of filing "Cube Claims" for in-game mishaps. The commercial features clips of players dying in the game and Ice Cube's playful commentary about insurance. This venture follows his recent role in Amazon's adaptation of H.G. Wells' War of the Worlds, which received a poor reception with a 3% critics' score on Rotten Tomatoes.