Microsoft has announced the cessation of sales for digital films and television shows on its Xbox and PC platforms, effective July 18. No refunds will be issued for previously purchased content, but customers can still redownload their existing shows and movies through the Movies & TV app. The company no longer offers new entertainment content for purchase on Microsoft.com, Microsoft Store on Windows, and the Microsoft Store on Xbox. This decision marks a departure from its previous strategy of positioning the Xbox One as a multimedia hub. Microsoft is encouraging users to explore third-party streaming services available on the Microsoft Store. Additionally, Microsoft recently announced layoffs affecting over 9,000 employees, and there have been cancellations of several gaming projects and changes in leadership at various studios.