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myths and misconceptions

Microsoft lists a reason why you should update to Windows 11 from 10 via clean install
Winsage
March 8, 2025

Microsoft lists a reason why you should update to Windows 11 from 10 via clean install

Microsoft is encouraging users to transition from Windows 10 to Windows 11, which currently holds a market share of 38% compared to Windows 10's nearly 60%. In February 2024, Microsoft launched a promotional campaign to highlight the benefits of Windows 11, and by June, it aimed to dispel myths about the new operating system. The company emphasized security features, particularly the Smart App Control feature in Windows 11, which helps protect against potentially unwanted applications (PUAs). The updated support page for Windows 11 includes recommendations such as downloading apps from trusted sources, using updated antivirus software, and keeping devices up-to-date. Smart App Control requires a clean installation of Windows 11, and users upgrading from Windows 10 must perform a reset, as an in-place upgrade is not sufficient.
Microsoft lists all Windows 11 gaming features you miss if you don't update from Windows 10
Winsage
December 20, 2024

Microsoft lists all Windows 11 gaming features you miss if you don’t update from Windows 10

Microsoft is encouraging users to upgrade to Windows 11, highlighting the gaming features they would miss by staying on Windows 10. Benefits of Windows 11 include DirectStorage for faster load times, Auto HDR for enhanced visuals, and improved gaming performance. Windows 10 is nearing its end of support next year, which will result in a lack of security and quality updates. Many older systems are incompatible with Windows 11 due to stringent eligibility requirements, and Microsoft recommends that users with ineligible PCs invest in new hardware. Despite the advantages, the rollout of the latest feature update, version 24H2, has been temporarily halted due to issues with Ubisoft titles and Auto HDR functionality. Microsoft has also produced advertisements and articles to encourage users to upgrade and address misconceptions about the process.
PSI appoints Bond Advertising as its agency partner of choice - Pakistan Observer
Tech Optimizer
September 24, 2024

PSI appoints Bond Advertising as its agency partner of choice – Pakistan Observer

Population Services International, Pakistan (PSI) has appointed Bond Advertising as their creative and media agency. This decision follows a competitive pitch and aims to address societal stigmas surrounding reproductive health through the ‘Dadi Knows Best’ campaign, which encourages open discussions and challenges stereotypes. Ayesha Leghari, Country Director of PSI Pakistan, emphasized the partnership's goal of equipping youth and communities with knowledge about reproductive health. Seema Jaffer, CEO of Bond Advertising, expressed commitment to enhancing PSI's impact in the healthcare sector through creativity and media expertise.
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