Microsoft has introduced a new feature in Windows 11 that includes persistent pop-ups in the Start menu, encouraging users to back up their data to the cloud via Microsoft 365. The pop-up contains a message advising users to back up their PC and directs them to Windows Backup, which uses OneDrive for storage. Users have expressed frustration over the inability to disable these pop-ups, as attempts to turn off notifications do not affect what Microsoft classifies as "required notifications."