national regulations

The Indian messaging app Arattai, developed by Zoho, has gained seven million downloads in a week, a significant increase from fewer than 10,000 downloads in August. This surge is attributed to the Indian government's promotion of self-reliance and homegrown products, with endorsements from Prime Minister Narendra Modi and federal minister Dharmendra Pradhan. Arattai's daily sign-ups rose from 3,000 to 350,000 within three days of the government's support. Despite its initial success, Arattai faces competition from WhatsApp, which has around 500 million monthly active users in India. While Arattai offers similar features to WhatsApp, challenges include retaining users beyond initial downloads, concerns about data privacy, and compliance with Indian regulations. Arattai currently provides end-to-end encryption for voice and video calls, but not for text messages; however, it is working to implement this feature. User trust and clarity regarding data privacy will be critical for Arattai's sustained success in a competitive market.