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EA believes that planning for in-game advertising placement should be done during the development stage
AppWizard
July 19, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic integration of advertising in console and PC games, emphasizing that planning for advertising from the outset can enhance monetization potential. He noted that when advertising is integrated into game design from the beginning, it feels more organic and allows for greater flexibility with brands. Dao mentioned that the ease of embedding advertising varies by genre, with sports games being more conducive to it. He cited the partnership between The Sims 4 and Coach as a successful example of brand collaboration. Additionally, he highlighted EA's launch of EA Advertising, a platform aimed at facilitating brand advertising within its games.
Microsoft wants to integrate your smartphone more deeply with Windows 11: Plans major UX enhancements that will make your PC and phone more seamlessly connected
Winsage
July 12, 2026

Microsoft wants to integrate your smartphone more deeply with Windows 11: Plans major UX enhancements that will make your PC and phone more seamlessly connected

Microsoft is enhancing the Windows 11 shell and user experience by integrating smartphone features more seamlessly. Significant upgrades are planned for Phone Link, which will evolve into a more native experience. The Phone Companion feature in the Start menu will allow users to view recent activities without launching the Phone Link app, enabling easy scrolling and detailed information on hover. A new smartphone flyout is being tested for the system tray, featuring a phone icon that provides an overview of the phone's status and quick access to functions like Do Not Disturb and file sharing. These features are in the exploratory stages, reflecting Microsoft's commitment to integrating Phone Link capabilities into Windows, allowing access to phone files and using the phone's camera as a webcam.
Microsoft is rewriting Windows 11 shell in native code, killing the web slop slowing your PC
Winsage
June 4, 2026

Microsoft is rewriting Windows 11 shell in native code, killing the web slop slowing your PC

Microsoft is enhancing Windows 11 by reducing reliance on web-based components, which have caused performance issues. The user interface framework WinUI will now be referred to simply as "WinUI," indicating no plans for a WinUI 4, to reassure developers. Microsoft is integrating WinUI into the Windows 11 shell more rapidly, moving away from web components. A specialized team is focused on creating "100% native" Windows applications, starting with an overhaul of the Start menu from React Native to WinUI components. Performance, memory optimization, and quality control are top priorities for the WinUI team. A new system compositor is being introduced to improve UI performance, and enterprise-focused DataGrid and Charting controls are being added to WinUI. Microsoft is expanding open-source development for WinUI, allowing public testing and contributions. Migration support between WinForms and WinUI is being enhanced for legacy applications. An experimental project called Microsoft UI Reactor is introduced to simplify native application development using C#. This shift towards native development aims to improve performance and efficiency for all Windows users.
Microsoft Brings AI Agents Directly Into the Windows Terminal
Winsage
June 3, 2026

Microsoft Brings AI Agents Directly Into the Windows Terminal

Microsoft has released Intelligent Terminal 0.1, an open-source variant of Windows Terminal that includes native agent functionality. It can be installed via the Microsoft Store or WinGet and operates alongside the existing Windows Terminal. Intelligent Terminal allows users to troubleshoot issues directly within the terminal by interacting with an AI agent that understands the terminal context. The tool features a persistent agent pane for seamless interaction, with GitHub Copilot CLI as the default agent, though it supports any ACP-compatible agent. Automatic error detection is included, providing users with relevant error context and potential fixes. An agent management panel helps users oversee multiple agents and their statuses. The Command Palette has been updated to facilitate agent interactions without disrupting the workflow. Microsoft plans to evolve Intelligent Terminal based on community feedback, with its GitHub repository open for contributions. The release also marks the phasing out of Terminal Chat in Windows Terminal Canary, while the mainline Windows Terminal remains unchanged.
Microsoft admits modern Windows 11 apps actually resize worse than the old ones, fix coming this summer
Winsage
May 29, 2026

Microsoft admits modern Windows 11 apps actually resize worse than the old ones, fix coming this summer

Microsoft is working on a solution to address the black tearing issue during window resizing in WinUI 3 applications on Windows 11, with a rollout expected to begin this summer. March Rogers, Microsoft’s Partner Director of Design, confirmed that the Windows team is testing smooth resizing code on native inbox applications before extending the update to the Windows App SDK. The transition to WinUI 3 aims to replace inefficient web applications and improve user experience, with significant components like the Start menu and system-level dialog boxes being upgraded to WinUI 3. Additionally, Microsoft has launched Windows App SDK 2.0 to encourage third-party developers to adopt native app development, addressing previous issues such as bugs and lack of visual features.
Is this the perfect Windows app to emulate? Microsoft needs to take notes.
Winsage
April 7, 2026

Is this the perfect Windows app to emulate? Microsoft needs to take notes.

Microsoft is forming a team to enhance native Windows applications, coinciding with the launch of Speechify in the Microsoft Store. Speechify offers text-to-speech and speech-to-text functionalities, and has been noted for its effective dictation features. It is compatible with various chip architectures, including AMD, Intel, and Snapdragon X, and utilizes WinUI 3 for a native experience. Collaboration with Microsoft has optimized Speechify's functionality, allowing for integration across applications, real-time text input, and OCR-based text capture while ensuring local data security. The app can run in the cloud or locally, leveraging NPU or GPU acceleration. However, it has limitations, such as the inability to manually resize its window. Microsoft is encouraged to adopt Speechify's approach by supporting all chip architectures, ensuring availability in the Microsoft Store, and prioritizing native application development using WinUI 3.
Native Apps? It's a Trap! ⭐️
Winsage
April 3, 2026

Native Apps? It’s a Trap! ⭐️

Microsoft's Copilot+ launch event in May 2024 introduced a feature called Recall, which sparked privacy concerns among enthusiasts. Pavan Duluri, head of Windows, indicated a focus on addressing Windows 11's "pain points" in 2026, but expectations among fans exceeded his promises. The introduction of AI features, including Copilot, received mixed reactions, with some users fixating on the removal of elements like the Copilot icon rather than overall functionality. There is a divide between passionate enthusiasts and the broader user base, complicating Duluri's task of balancing user needs with corporate demands for new AI features. Rudy Huyn, a principal lead architect at Microsoft, promised to replace web-based inbox apps with "100 percent native" applications, a claim viewed skeptically due to the complexities involved. While enhancing web-based experiences is feasible, many significant web apps are designed to remain as such. The challenges facing Windows include broader corporate strategies and user dissatisfaction, with concerns about perceived declines in quality. Improvements to features like the Start menu and File Explorer may not satisfy ongoing complaints from enthusiasts.
Windows 12 Forecast Six Expert Predictions
Winsage
February 22, 2026

Windows 12 Forecast Six Expert Predictions

Microsoft is preparing for the release of Windows 12, which is expected to feature an AI-native experience with deep integration of Copilot, showcasing capabilities like on-screen comprehension, voice activation, and task automation. The hardware requirements will be elevated, necessitating 16GB of RAM, rapid NVMe storage, and a Neural Processing Unit (NPU) for advanced features. Windows on Arm is gaining momentum, with improvements in app compatibility and battery life, while a modular architecture called CorePC is being developed to facilitate faster updates and enhance security. Licensing for Windows 12 is expected to remain unchanged for consumers, with optional cloud-enhanced services available. The update cadence will increase, allowing for faster feature drops independent of major OS releases, with the Windows Insider Program continuing to test new features. Upon its release, Windows 12 will integrate Copilot, provide a more cohesive OS core, and support both x86 and Arm architectures.
GeForce NOW Brings GeForce RTX Gaming to Linux PCs
AppWizard
January 30, 2026

GeForce NOW Brings GeForce RTX Gaming to Linux PCs

The native GeForce NOW app for Linux PCs is now available in beta, supporting Ubuntu 24.04 and later, allowing users to stream games with GeForce RTX capabilities directly from the cloud. The app introduces ten new games, including The Bard’s Tale IV: Director’s Cut and The Bard’s Tale Trilogy. It offers high-performance gaming with resolutions up to 5K and 120 fps or 1080p at 360 fps. The app is optimized for PCs and notebooks, providing a native experience similar to the existing GeForce NOW app for Windows and macOS. New game releases include Cairn, The Midnight Walkers, Prototype, Prototype 2, Warhammer 40,000: SPACE MARINE 2, Half Sword, Vampires: Bloodlord Rising, and Total War: Three Kingdoms.
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