In January 2024, Microsoft launched its Copilot assistant, utilizing advanced large language model technology, and introduced various offerings such as Copilot Pro subscription plans and specialized devices. Despite these efforts, Copilot has attracted only 20 million users weekly, which is significantly lower than ChatGPT's 400 million weekly users. This represents just over 1% of the 1.5 billion Windows users globally. Microsoft's Chief Financial Officer, Amy Hood, presented data showing stagnant user engagement for Copilot, raising concerns within the company about the return on its substantial investments in AI technology. Additionally, Microsoft has had to adjust its strategy regarding the Copilot key on keyboards, allowing for customization, and Intel has noted that its AI hardware is not gaining market traction.