Warner Bros. Pictures and Hologram Media Network are collaborating to promote the upcoming release of A Minecraft Movie through a holographic experience in Proto Hologram units at four Macerich malls and thirty Simon® malls in the U.S. The immersive content is created by Pretty Big Monster. Additionally, Snapchat is partnering with them to launch four augmented reality (AR) Lens experiences called Blockify Your World, featuring a 3D Body Tracking lens that allows users to become holograms of Minecraft creatures during a special event at Roosevelt Field Mall in New York. Cameron Curtis from Warner Bros. expressed excitement about the project, highlighting the immersive experience for fans. James Andrew Felts from Hologram Media Network emphasized the potential of holographic technology for storytelling, while Adam Katzenback from Snap Inc. noted the creative possibilities of combining holograms with AR.