new trademarks Archives

AppWizard

June 21, 2026

As EA appear to renew the trademark for Ultima, its creator lies in wait to reclaim the game’s copyright next year

Electronic Arts (EA) filed new trademarks for the Ultima franchise, indicating a potential revival after nearly eight years since the last installment, Underworld Ascendant. Series creator Richard "Lord British" Garriott has expressed his desire to resurrect Ultima and is optimistic about reclaiming copyright in 2027, as creators can reclaim rights after 35 years under U.S. copyright law. However, while Garriott may regain copyright over his original works, EA retains the trademark for the Ultima name. Garriott plans to discuss the franchise's future at Dragon Con later this year.

AppWizard

June 20, 2026

The creator of Ultima is reportedly reclaiming the series’ rights back from EA, and it could happen as soon as next year

Ultima is a significant franchise in PC gaming, originally created by Richard 'Lord British' Garriott, known for its influential roleplaying series and spinoffs like Ultima Underworld and Ultima Online. The rights to the series have been held by Electronic Arts (EA) since 1992, following Garriott's sale of Origin Systems. Despite some releases, the series has largely been inactive under EA, with unsuccessful attempts at revival in 2010 and 2013. Recent developments indicate that Garriott may soon reclaim the copyright to Ultima in 2027 due to U.S. copyright law, although the trademark will remain with EA. Garriott has expressed interest in potentially creating a new title, possibly titled "Lord British's Ultima." He has attempted to revive the series multiple times during EA's ownership but has faced challenges in those discussions.

AppWizard

June 14, 2026

Frontier is making a Planet game that isn’t about zoos or rollercoasters, and has just filed trademarks for Planet Resort and Planet Festival

Frontier has announced a new management simulation game that will not focus on zoos or rollercoasters, generating speculation among fans about potential titles. Popular suggestions include Planet Resort, Planet Festival, and Planet City. Frontier has filed nine new trademarks, including Planet Resort and Planet Festival, while Planet City is not among them. Other trademarks include Planet Farm, Planet Vacation, Planet Dinosaur, Planet Prehistoric, Planet Fantasy, Planet Mythical Creatures, and Planet Dragon. The new game is expected to be released around 2028, following the launch of Planet Zoo 2 later this year.

BetaBeacon

July 3, 2024

What do MiHoYo’s new trademarks mean for their potential future game plans?

MiHoYo has filed new trademark applications for titles Astaweave Haven and Hoshimi Haven, leading to speculation about potential new games. Trademarks are often established early in a game's development to prevent others from acquiring them later. MiHoYo already has a large catalog of games, so it is possible they are planning to expand into new genres. The release of new games from MiHoYo is uncertain at this time.