Nova Launcher was sold by its original founders in 2022 and experienced a period of dormancy under new ownership. In January, a new developer acquired the app, leading to a resurgence. The introduction of ads in the free version and new trackers has raised user concerns. Recent polls show that 63.2% of respondents use Nova Launcher, with 35.8% expressing loyalty to the app. Nearly 60% of respondents believe Nova Launcher is still the best Android launcher, while 30.5% think it has maintained its premier status. Some users have switched to other launchers, and 5.4% believe Nova was never the best.