Microsoft is introducing a branding transformation with new Windows AI features in the latest Surface Laptop and Surface Pro, focusing on user experience enhancement through an advanced NPU in Copilot+ PCs. A key feature is the "agentic AI" in the Windows 11 Settings menu, which can autonomously research, troubleshoot, and resolve PC issues. For example, it can adjust screen brightness or text size based on user needs. The system includes a "Fix it" button that offers solutions for common problems, such as activating dark mode to reduce eye strain. This AI-driven approach aims to improve user satisfaction by providing straightforward solutions to specific issues.