Meta is expanding its Meta Business Agent, a feature that enhances customer engagement using artificial intelligence. This global rollout follows a successful testing phase called "Business AI," which began in October 2024 in markets like India, Mexico, and Brazil, involving over one million active shops. The Meta Business Agent functions across WhatsApp, Instagram, and Messenger, helping businesses with customer inquiries, lead management, appointment scheduling, and product suggestions. Initially available to select businesses on the WhatsApp Business app, Instagram Pro, Messenger, and Meta Business Suite, the service will evolve to handle daily operations such as market research and competitive analysis. Businesses can join a waitlist for early access. The Business Agent adapts to a brand's voice and facilitates customer interactions. Meta is also launching the Meta Business Agent Platform for creating and managing virtual assistants, integrating with services like Shopify and Zendesk. However, there have been security concerns, including hackers accessing Instagram accounts through the Meta AI support assistant.