Brett Ostrum, Corporate Vice President of Microsoft Surface, stated that Microsoft has never shipped a gaming PC and has allowed original equipment manufacturers (OEMs) to cater to the gaming market. He mentioned that Microsoft was aware of the upcoming MacBook Neo and chose not to compete directly in that space, as OEMs like Dell and ASUS already provide viable alternatives. Microsoft has received feedback from various stakeholders about Surface's absence in this competitive area but maintains that it does not need to compete in every market. The Surface lineup has been categorized into three tiers: Entry Premium, Premium, and Ultra Premium, with the Entry Premium starting at over ,000. This shift reflects changes in the market and leadership within Surface. The Surface Laptop Ultra is set to be unveiled on October 7.