Android-based televisions, including Google TV models from TCL and Sony, often have a cluttered and slow default launcher filled with ads, recommendations, and bloatware, making navigation cumbersome. The Projectivy launcher offers a minimalistic, customizable, and ad-free alternative that enhances speed and flexibility. It allows users to modify their home screen, including app arrangements, icon sizes, and the visibility of categories. Projectivy supports features like tailored recommendations, remote control via smartphones, and custom app icons, although some features require a premium subscription. Overall, Projectivy provides a significantly faster and cleaner interface compared to the stock launcher.