on-device AI

NordVPN has introduced a new offering called "next-gen antivirus" (NGAV) to address evolving cybersecurity threats, particularly those from artificial intelligence. NGAV aims to redefine online security by protecting against sophisticated threats like socially engineered scams and phishing attacks, rather than just traditional viruses. It operates in the background, alerting users to potential scams, blocking ads and trackers, and removing malware without requiring extensive technical knowledge. The company recognizes that personal AI agents present a new cybersecurity challenge and is developing features to protect these agents. NordVPN has incorporated bespoke AI solutions into its NGAV, using efficient models that can identify phishing attempts while running locally on user devices. The company has also shifted to open-weight models to reduce costs while maintaining capabilities, although sensitive areas like payment processing remain unaffected by AI. Despite privacy concerns regarding AI, NordVPN has not faced significant pushback from customers about its AI features and emphasizes its commitment to not using customer data for model training. Briedis warns that over-regulation could hinder innovation in cybersecurity. Looking ahead, he envisions a comprehensive application that monitors users' digital environments and manages their data presence online, while NordVPN plans to focus on creating localized solutions rather than hardware development.