The average person spends at least two hours on social media daily, leading platforms to compete for user engagement. The gaming industry has become a significant competitor in this arena.
Telegram has become a hub for blockchain gaming, particularly through TON, featuring innovative play-to-earn (P2E) games and Mini Apps that enhance the gaming experience. Casino bots on Telegram allow users to play games like blackjack and poker directly within the app.
Facebook continues to integrate gaming into its platform, supporting instant games on Messenger and gaming groups, despite discontinuing its standalone gaming app in 2022.
Snapchat introduced Snap Games in 2019, utilizing augmented reality to create interactive multiplayer experiences, although this feature is no longer available.
Instagram incorporates gaming elements through interactive quizzes and polls in Stories, and serves as a platform for gaming content influencers.
WhatsApp has unofficially integrated simple games through third-party bots, allowing users to engage in casual play within chats, despite not offering official gaming features.